Potatoes: The gateway food to adventuresome flavors
🍞 American consumers prefer familiar yet slightly different food when eating out. Restaurants, facing declining traffic, offer items like potatoes for profitability. Major chains such as Arby's, Sonic Drive-In, and Long John Silver's innovate with potatoes; Sonic introduced "Groovy Fries" in May to 3,500 locations. Technomic reports 66% of on-premises orders include potato items, dropping to 50% for delivery. Arby's brought back potato cakes on July 1 after social media mentions surpassed 10,000. Long John Silver's added Crispy Waffle Fries in late July to its 530 locations. Chefs like Maneet Chauhan explore adventurous flavors using fries as a canvas.
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