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Automatic

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Why Reimagining Restaurant Loyalty Matters

💰 A survey by HT for the 2023 Customer Engagement Technology Study revealed customer preferences for loyalty programs: 78% favor discounts, 62% appreciate complimentary products/services, 36% desire exclusive experiences, and 25% prefer personalized communications/offers. Restaurants are integrating experiences to enhance loyalty, like Taco Bell's "The Cantinas" and Marriott Bonvoy and Starbucks' loyalty link. CC's Coffee House launched a new app for over 40 locations in Louisiana, Mississippi, and Texas, enhancing personalization and guest engagement.
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IRIS partners with W Sydney to enhance the guest stay with Mobile F&B Ordering and Guest Directory App

📦 W Sydney partnered with global leader IRIS to enhance guest experience with a digital ordering platform. The five-star hotel, boasting 588 rooms and suites, was a notable opening in 2023 at Darling Harbour. IRIS app empowers guests to personalize their stay using their smartphones or tablets, offering instant access to hotel amenities, dining options, and local attractions. Within the first 6 months, W Sydney saw a significant increase in room service orders and ancillary revenue. The app's integration ensures increased F&B revenue, optimized staff workflows, and reduced operational costs for the hotel.
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Average Property Manager Drives Additional $3,982 in Monthly Revenue by Using Smart Tech to Upsell ‘Gap Nights’

📱 W Sydney, a five-star hotel with 588 rooms, chose IRIS for digital guest experience solutions. The IRIS app enhances the guest experience with mobile ordering and information on hotel amenities, local weather, and attractions. B&F Director Anand Prabeer reported a significant increase in room service orders and ancillary revenue within the first 6 months. The app's integration into the hotel's operations has led to optimized staff workflows and reduced costs. IRIS VP Sales and Marketing Graham Rushin expressed excitement about the partnership's success in meeting guest demands.
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HRS is First Tech Provider Integrated into Concur’s New Hotel Connector

📱 IRIS partners with W Sydney to elevate guest experiences with a mobile ordering platform, enhancing the luxury hotel's operational efficiencies. W Sydney, a five-star hotel with 588 rooms, opened in 2023 and quickly adopted IRIS's innovative hospitality app. Within six months, W Sydney noted a substantial increase in room service orders and ancillary revenue. The app allows guests to access hotel services and local info directly from their smartphones, contributing positively to the hotel’s reputation for modern luxury services.
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Bojangles Leans Into Catering, Influencer Marketing

🍔 Bojangles is fostering long-term loyalty by amplifying word-of-mouth and analyzing customer data to understand consumption patterns and preferences. Using its mobile app, third-party delivery services, and ezCater, the chain studies variations in weekday vs. weekend behavior and identifies popular "menu hacks." The company also values insights from employees and franchisees for new product development. Personalized offers, tested regularly, help segment audiences based on loyalty to products, offers, or meal times, informing targeted marketing strategies for new, lapsed, and current guests.
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