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  • 3 min

Connect, Curate, Customize: Teamwork and Technology Turn Outdoor Experiences into Unforgettable Adventures

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  • 14 June 2025
🌄 Travelers are booking shorter, weekend trips due to rising costs and global events. The U.S. outdoor recreational economy is valued at $887 billion, with outdoor adventure tourism growing 15.3% annually through 2033. Motto by Hilton Bentonville in Arkansas provides hyper-local experiences to enhance guest satisfaction, partnering with 37 North Expeditions for customized outdoor adventures. Personalized, eco-conscious travel is gaining popularity, with hotels advised to invest in local partnerships and sustainable practices to meet evolving guest expectations.
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Cloudbeds Announces Data Automation Agreement with STR

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  • 13 June 2025
💻 VSR will debut the next-generation VAIA® at the HITEC show in Indianapolis, Booth 3214. This multimodal AI voice assistant, designed for hotels, provides 24/7 multilingual service, integrating with PMS, POS, and MCP systems. VAIA reduces front desk workload, boosts revenue via upsells, and enhances guest satisfaction with seamless communication. Deployment takes days, requiring minimal IT resources. Built with cloud-native architecture, VAIA ensures PCI, GDPR, and HIPAA compliance, supporting platforms like AWS, Azure, and Google Cloud.
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Access Hospitality Launches First Agentic AI Booking Engine to End Decision Overload

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  • 13 June 2025
💬 VSR introduces VAIA® at HITEC in Indianapolis, Booth 3214. VAIA, a multimodal AI voice assistant, enhances guest satisfaction and hotel efficiency. Available in multiple languages, it handles queries via voice, text, chat, and email without app downloads. VAIA integrates with PMS, POS, and over 7,000 apps for seamless operations. It's deployable in days, reduces front desk workload, and boosts revenue through upselling. VAIA is PCI, GDPR, and HIPAA compliant, ensuring secure guest data management.
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Canary Technologies Raises $80M Series D

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  • 13 June 2025
📱 VSR's VAIA® launches at HITEC in Indianapolis, Booth 3214. VAIA is a multimodal AI assistant for hotels, offering 24/7 service across voice, text, chat, and email. It enhances guest satisfaction and efficiency with multilingual support and integration with Quore, PMS, and POS systems. Deployment takes days, lowering front desk workload and boosting revenue with upsell opportunities. VAIA features MCP Integration for access to 7,000+ apps, supports compliance standards, and provides a real-time dashboard for insights.
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Unifocus Launches Staff Collaboration Suite to Power a Human-First, Frictionless Hospitality Workforce

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  • 12 June 2025
💻 VSR unveils VAIA® at HITEC in Indianapolis, Booth 3214. Designed for hotels, this AI voice assistant offers multilingual responses via voice, text, chat, and email. It enables 24/7 guest service, cutting front desk workload, while boosting revenue through upsell opportunities. VAIA integrates with PMS, POS, and other tools, offering rapid deployment in days. Compliant with PCI, GDPR, and HIPAA, it enhances guest satisfaction and loyalty, providing insights through a real-time dashboard.
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Federal minimum wage could double under proposed bipartisan Senate legislation

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  • 11 June 2025
💸 U.S. Sens. Josh Hawley and Peter Welch introduced the Higher Wages for American Workers Act to increase the federal minimum wage to $15 by January 1, 2026. The current wage of $7.25 has remained unchanged since July 2009. This marks the fifth attempt in Congress to raise the wage, originally part of Biden's 2021 plan. Previous attempts, including a $17 proposal in July 2023, failed. This bill excludes subminimum wage adjustments.
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  • 3 min

From Concierge to Code: AI Is Redefining the Hotel Experience

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  • 11 June 2025
🏨 Hotels are at a crucial juncture. Facing declining tourism and competition from vacation rentals, AI emerges as a key solution. AI processes large data sets, enabling personalized guest experiences, once exclusive to luxury hotels, now accessible to budget-friendly ones. AI optimizes operations through predictive maintenance, dynamic pricing, and staff scheduling. Despite data privacy concerns, hotels utilizing AI effectively can enhance guest experiences, improve efficiency, and remain competitive. The future integrates AI innovation with personalized hospitality.
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  • 4 min

Why Hackers Love the Summer Travel Season

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  • 11 June 2025
💻 Summer travel season heightens cybersecurity challenges for the hospitality industry due to increased guest traffic and digital activity. Temporary staff and third-party platforms expose vulnerabilities. To combat cyber threats, hospitality leaders should join intelligence-sharing groups, tighten access controls, enforce multi-factor authentication, and offer targeted training. Real-time monitoring and shared threat intelligence can aid faster responses. Collaborative defenses help reduce risks and protect operations during this peak period.
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How Real-Time Data Is Transforming the Guest Experience

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  • 11 June 2025
📈 Global demand and spending in the travel industry have surpassed pre-pandemic levels. Modern travelers expect personalized and tech-driven services. Hospitality brands are shifting to real-time data strategies for personalized guest interactions. For instance, Wyndham Hotels uses real-time data to offer tailored promotions. Real-time data enables personalized guest experiences from pre-arrival to post-stay. Identity resolution and IT infrastructure are crucial for this shift, allowing brands to unify and activate data effectively, enhancing guest satisfaction and loyalty.
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WorldVue to Announce WorldVue Compass at HITEC 2025

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  • 11 June 2025
💻 Hotel Communication Network (HCN) is launching an AI Concierge tablet at HITEC Indianapolis, June 16-19 at the Indiana Convention Center. This ad-supported, human-like AI platform drives revenue for hotels with a subsidized cost model. Integrating with property-management systems, it achieves over 90% usage rates, far surpassing QR codes and apps. With a $11 trillion travel market, this can lead to significant revenue boosts. Opting out of housekeeping saves $15-$30 per room, covering tablet costs.
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