Thai Airways invests in digital loyalty…
🛩️ Thai Airways and IBS Software have partnered to modernize the Royal Orchid Plus Programme through the iLoyal platform. This initiative aims to enhance member engagement using AI and data-driven capabilities. The platform supports integration with various sectors, adding value to the loyalty experience. Leaders Marcus Puffer and Gautam Shekar highlight the commitment to digital transformation, with Thai Airways focusing on "Power of Plus" to drive future growth and innovation.
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