Travel Weekly Group Ltd - 10 Minutes News for Hoteliers - Page 53

2 min

Ireckonu research makes hospitality…

📈 New research by Ireckonu, led by Dr. Rik van Leeuwen, reveals a breakthrough in hospitality churn management. Conducted with a major North American hotel chain, the study shows that a 20% discount email at 75% churn risk boosts rebooking. This AI-driven approach combines the BG/NBD model with reinforcement learning, enhancing guest retention strategies. Ireckonu plans to integrate these findings into their platform, offering hotels actionable insights for improving guest loyalty and personalizing experiences.

2 min

Airline passenger communications company…

🛫 UK-based 15below acquired Airport AI, an AI platform used by over 80 airports, for an undisclosed sum. This strategic move aims to enhance passenger experiences by integrating airline and airport systems. The solution will improve service through self-service options, reduce costs, and provide more responsive customer support via digital channels like WhatsApp and WeChat. The collaboration is set to expand Airport AI's global reach and foster seamless communication, improving efficiency across the air travel industry.

2 min

Civitatis reveals social-first formula…

📱 Civitatis, in 2024-2025, saw 44.68% growth in followers, surpassing 1.5 million on Instagram and TikTok. Instagram grew 76%, led by Brazil. TikTok experienced double-digit growth among Gen Z and millennials. The "Disfruta la Tierra" campaign reached 190 million impressions. 65% of followers are women aged 25-45. Spain, Argentina, and Mexico are key markets. Future trends include TikTok Maps, AR integration, and long-form YouTube videos. Civitatis continues to focus on UGC and personalisation.

2 min

Sojern teams up with tech company PubMatic

📰 Sojern and PubMatic are collaborating to enhance programmatic advertising for the travel industry. By integrating Sojern’s real-time travel data with PubMatic’s inventory, advertisers can create personalized, targeted campaigns. This partnership allows precise audience targeting while ensuring privacy compliance. Josh Beckwith from Sojern and Mark Williams from PubMatic emphasize the benefits of curation for advertisers, publishers, and audiences, leading to improved transparency, control, and performance.

2 min

New HR in Travel networking group plans events

📅 HR in Travel launched by Best Workplaces in Travel, founded by Gail Kenny, on July 7. The group targets HR professionals in the travel industry. Key founders include Jo Harley, Nicky Lyle, Leah Spence, Claire Steiner, Rebecca Thornley-Gibson, Danny Waine, and Victoria Wilson. The first meeting occurs on September 4 at Grant Thornton offices, London. It offers a membership directory and a confidential platform to share best practices, aiming to elevate HR's role in the industry's growth.

2 min

‘Fundamental shift’ in Gulf visitor…

🗺️ Visitor preferences in the Gulf region are shifting, says a PwC Middle East and Mabrian Technologies study. The new "Stay Play Shop" framework emphasizes cultural connection and emotional engagement, advocating for dynamic, visitor-centric ecosystems. It highlights the importance of public-private partnerships and sentiment measurement. PwC's Nicolas Mayer and Philippe Najjar stress creating generational legacies, while Sonia Huerta underscores satisfaction metrics, aiming to enhance economic impact and visitor loyalty through integrated experiences.

1 min

Ant International unveils AI-powered travel…

🗺 Ant International launched Alipay+ Voyager, an AI-powered travel companion integrated with digital wallets, on platforms including Alipay, AlipayHK, and GCash. This tool assists in itinerary planning, booking, and purchasing, offering local language support through text or voice. It initially partners with Agoda, Fliggy, and Trip.com. The service also enables local ride-hailing, shopping, dining, and sightseeing options, aimed at enhancing engagement for travelers and merchants. Expansion plans to more Alipay+ partners are underway.

2 min

Founder of Sustainable Travel Technologies…

🌍 Rebecca Thompson, CEO of Sustainable Travel Technologies, wins the 2025 P.E.A. Award for Travel during London Climate Action Week. Founded in 2011, the P.E.A. Awards highlight environmental and social progress. Rebecca's company, a B Corp, develops ecolodgical, a software to help accommodations reduce carbon emissions. The initiative emphasizes the necessity of decarbonization in tourism, aligning with anti-greenwashing standards. Jarvis Smith, P.E.A. Awards founder, commends the winners as pioneering sustainability superheroes.

2 min

Explora Journeys enhances travel advisor…

🌊 Explora Journeys, part of the MSC Group, launched a new digital initiative for travel advisors in the US, Canada, UK, Ireland, Australia, and Germany on July 2025. This includes free access to digital marketing tools in collaboration with Rallio. Advisors can use brand-approved content for social media and track performance. The initiative also enhances their partnership with Approach Guides, supporting advisors with co-branded landing pages and resources to boost luxury travel sales.

2 min

Advantage Travel Partnership joins forces…

💳 Advantage Travel Partnership, a UK travel agency group, partnered with ConnexPay in May 2025 to enhance payment solutions for its members globally. ConnexPay, founded in 2017, offers Virtual Card issuing across six continents. Members reported up to a 10% increase in card rebates via ConnexPay's Intelligent PayOuts. This collaboration aims to streamline payment flows, improve cash flow, and reduce risks, reinforcing Advantage's commitment to innovation in the travel industry.

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