Secret Atlas unveils new brand design
🌎 Secret Atlas has unveiled a new brand identity and website for the 2025 Arctic cruise season. Designed by Nick Steyn of Anew, the London-based branding agency, in collaboration with SO Creative, the website offers an improved booking system and features an earthy color palette. The rebrand emphasizes the "big adventure, small footprint" ethos of Secret Atlas's small-group cruises. The site includes an Explorer’s Handbook and highlights team members for a personalized experience.
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