JTB Business Travel introduces new brand…
📌 JTB Business Travel, a Canadian company, announced a new brand identity, including a new logo and color palette, as part of a global transformation led by JTB Corp. This follows JTB Corp's rebrand in 2022 aimed at unifying business travel entities. Geert de Boo, VP of Global Business Travel at JTB USA, emphasizes the brand's 100-plus years of history and its vision for future business travel. The phased rollout will culminate at the Business Travel Show Europe in June 2025, reflecting a balance of technology and human service in travel management.
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