65% of B2B Travel Distributors Use AI, Yet Struggle with Scaling and Integration Challenges, HBX Group Reports
💻 65% of HBX Group's global B2B travel clients are using AI, but scaling is challenging. While 55% see AI as critical to future success, integration hurdles exist. 26% cite lack of training as a major barrier, followed by low trust (20%) and integration issues (14%). The need is to adopt AI at scale to automate processes, reduce errors, and enhance personalization. HBX Group operates globally with over 3,500 employees across 170 countries.
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