Choice Hotels Unveils AI Tools to Enhance Operations and Bookings Across 7,500 Hotels Worldwide
💻 Choice Hotels has introduced AI tools, CHARLIE and RAISE, to assist hotel teams and simplify management tasks. With over 7,500 hotels and 650,000 rooms across 51 countries, the company aims to integrate AI into travel search, comparison, and booking. AgentCore and AgentForce frameworks enable scalable AI agent deployment across various operations. The objective is to enhance business by automating processes and maintaining visibility in travel discovery. Patrick Pacious and Anna Scozzafava highlight the strategic shift toward agentic commerce.
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