Meta Highlights 98% Open Rate for WhatsApp Business Messaging in France, Citing Air France and Club Med Success
📱 Meta's study, unveiled by Boston Consulting Group in Paris, highlights WhatsApp's strategic role for businesses in France. Since 2022, Air France uses WhatsApp for customer service, achieving a 62% marketing open rate. Club Med automates 44% of queries on WhatsApp, and plans booking via the app this year. WhatsApp's global reach includes 1 billion users messaging businesses. With 77% of companies using AI, adoption is expected to rise further, transforming WhatsApp into a continuous, smarter channel.
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