TrustYou Editorial Team

📝 SentimentAI, part of TrustYou’s Customer Experience Platform, analyzes guest feedback across 700+ categories in 23 languages without translation loss. It transforms unstructured reviews into structured data, clarifying guest sentiments and their impact on satisfaction. This system detects patterns across properties, identifies key issues, and calculates Impact Scores, enabling precise, data-driven decisions. It helps hotels improve resource allocation, marketing messaging, and brand consistency, offering a competitive advantage through actionable insights derived from guest feedback.

📊 Hotels in 2026 leverage data for real-time decision-making and growth. Data-driven strategies enhance segmentation, pricing, and forecasting. Properties using real-time segmentation see up to a 25% boost in marketing efficiency. Dynamic pricing, updating multiple times daily, optimizes revenue. Forecasting tools adapt to new signals for proactive management. A holistic data strategy, with tools like Customer Data Platforms, ensures seamless data integration, supporting better decision-making and increased profitability.

📈 Hotels in Europe faced a heavy reliance on OTAs, with 77% of online bookings in 2024 coming through these platforms. The solution lies in utilizing Customer Data Platforms (CDPs), enabling hotels to reduce OTA commissions, enhance personalization, and boost direct bookings. CDPs provide integrated guest data, turning anonymous visitors into known contacts and tailoring marketing efforts. This approach not only saves costs but also strengthens guest loyalty and improves revenue through better data-driven strategies.

💻 Hotels using AI booking assistants see direct bookings increase by 10-30% in just 90 days. Addressing conversion rate challenges, AI assistants engage guests 24/7, reducing OTA dependency, cutting distribution costs, and boosting staff productivity. They handle repetitive tasks, allowing staff to focus on unique guest needs, while capturing after-hours revenue globally. Enhanced guest satisfaction scores arise from interactive experiences. The five-step AI implementation includes demo, use-case definition, AI training, going live, and improvement via analytics.

💻 Staff shortages in hospitality are structural, with annual turnover rates of 70-80% in the US and 52% in the UK. The causes include seasonal workforce tendencies, low wages, and burnout. AI offers solutions by handling routine tasks, improving guest interactions, streamlining check-ins, and enhancing operational forecasting. TrustYou’s AI Agents lighten administrative burdens and improve guest feedback loops, helping hotels maintain service quality amid staffing crises, ultimately supporting staff and enhancing guest experiences.

📊 TrustYou's SummaryAI, integrated into the Customer Experience Platform (CXP), revolutionizes how hoteliers manage guest feedback. Weekly summaries transform thousands of reviews from platforms like Booking.com and TripAdvisor into actionable insights, saving hours of manual work. This AI tool offers actionable suggestions, aligns HQ with on-site teams, and tracks recurring issues, thus enhancing guest satisfaction and response times. Its seamless integration with CXP features, including SentimentAI and Competitor Benchmarking, ensures comprehensive data flow and improved decision-making. Book a demo to experience this game-changer.

🏨 Hotels can lose up to 30% in booking revenue due to reliance on OTAs. More than 57% of hospitality companies struggle to unify customer data. Golden Profiles, built by a CDP, unify guest data from all touchpoints, improving personalization and increasing guest spend by 10-20%. Personalized marketing can boost conversion rates by 20% and increase profits by 95%. TrustYou’s platform integrates data for consistent guest experiences and smarter AI-driven decisions.