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TrustYou Editorial Team

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  • 4 min

How CDPs Turn Hotel Data Analytics into Revenue-Driving Insights

📈 Companies harnessing customer behavior data with Customer Data Platforms (CDPs) see 85% higher sales growth and over 25% increased gross margin compared to peers. CDPs bring together disparate data, offering a 360° view of guests and enabling personalized marketing, hyper-relevant experiences, data-driven decisions, and increased revenue across hotel departments. With CDPs, hotels can achieve higher direct bookings, increased ancillary revenue, and reduced churn, all by leveraging actionable insights from unified guest profiles.
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  • 4 min

How AI Concierge Services Improve Guest Experience & Increase Revenue

🏨 AI concierges are becoming essential in the competitive hotel industry, offering 24/7 service without additional labor costs. A luxury resort group reported a 23% increase in ancillary revenue after implementing an AI-driven upselling tool. TrustYou's AI Agents, a customizable solution, enables hotels to automate responses, drive upsells, and deliver faster service, ensuring personalized guest experiences and increased revenue opportunities.
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  • 2 min

How to Increase Direct Bookings in Hotels with CXPs

💰 Customer experience platforms for hotels facilitate feedback collection during pre-arrival, stay, and post-departure, aiming to improve services based on guest preferences and pain points. These platforms analyze feedback for marketing, highlight guest-praised features (e.g., exceptional service, prime location), and address common concerns. Proactive review management enhances reputation and conversion rates. Additionally, personalized offers for past guests drive repeat bookings and loyalty, ultimately contributing to revenue growth through direct bookings.
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  • 4 min

What Are the 5 Stages of Guest Experience? A Guide for Hoteliers

👨 The 5 stages of guest experience in hospitality are crucial touchpoints that influence guest satisfaction, brand perception, and loyalty. These stages are: 1) Pre-Arrival - where guests research and book, 2) Arrival - first in-person impression, 3) Stay - fulfillment of expectations, 4) Departure - last impressions and check-out, and 5) Post-Stay - relationship continuation and feedback. Hotels can improve these stages through personalized communication, seamless check-in/out, responsive service, real-time feedback, and post-stay engagement.
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Top 5 Hospitality Trends to Watch (and Act On) in 2025

🛌 In 2025, TrustYou helps hotels with AI-powered tools for guest experiences. AI like ChatGPT plans vacations, making online reputation crucial for hotel visibility. Automated messaging and self-service tech enhance guest convenience. Feedback is essential for operational insights and personalization with AI boosts guest loyalty. 78% of travelers prefer eco-friendly lodging, with growing regulatory pressure on sustainability. TrustYou provides AI solutions for reputation, feedback, and messaging to navigate future hospitality trends.
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  • 2 min

AI in Hospitality: How AI is Transforming Hotel Operations

🛆 AI-powered booking assistants are revolutionizing the hospitality industry, potentially increasing revenue by 25%. Large hotels, with 150+ rooms, allocate at least 10% of IT budgets to AI, while properties with over 500 rooms may invest over half. AI tools enhance operational efficiency by automating routine tasks and providing personalized guest experiences, analyzing profiles and booking history to make real-time recommendations. They also transform feedback into actionable insights using NLP to scan reviews and identify trends.
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