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Viola Hobbie

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  • 3 min

Check-In to the Future: How Robots Are Upgrading Hotel Stays

🏨 Climia Benidorm Plaza in Europe introduces full team of robotic hospitality assistants to enhance guest experience. Robots assist with check-ins, serve meals, handle room service, and offer recommendations in over 30 languages. They complement staff efforts, allowing more personalized service. The hotel leverages AI for personalization of room settings and dining preferences. Embracing AI and automation positions hotels like Climia Benidorm Plaza as industry leaders, appealing to guests valuing innovation.
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  • 5 min

Look What You Made Me Do… Increase Revenue! How Hotels Cleverly Used The Eras Tour to Spark Revenue Success

🎵 Taylor Swift's "Eras Tour" generated $98.2 million in U.S. hotel revenue in three months. JW Marriott Miami Turnberry earned an extra $25,000 over two days with themed cabanas. Hotels in Sydney and Singapore saw occupancy rate increases up to 65% and 70%, respectively. Personalized experiences and targeting tools, like those offered by Marriott Bonvoy and THN's Personalization platform, enhanced guest engagement. Repeat bookings in Nashville rose over 30% post-tour, proving the effectiveness of targeted loyalty programs and personalized hotel experiences.
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  • 3 min

Love at First Click: Engaging Guests With Romantic Direct Channel Promotions

💕 Flemings Hotels offers a Valentine's package including breakfast, flowers, Prosecco for stays from February 13-17. Meininger Hotels entices guests with a 10% discount code and a playful "city crush" theme. Minos Palace provides a luxury Valentine's package with suite deals, private pools, and exclusive experiences. Shivas Galaxy Hotel promotes a 50% discount and free meal upgrades for the holiday. Maison Albar Hotels attracts couples with a special Valentine's dinner at their Odette restaurant.
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THN’s Best of 2024: Must-Read Blog Posts for Hoteliers

📓 Pestana Hotel Group achieved a 61% conversion uplift using The Hotels Network’s personalization tools. Strategies for attracting direct bookings, evolving hospitality trends with AI-driven technologies, and the introduction of KITT, the AI receptionist for hotels, were among the highlights from 2024. Key insights included enhancing direct channel traffic acquisition with Predictive Audiences, crafting creative marketing campaigns for seasonal events, and the significance of owning your hotel website for direct bookings.
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  • 3 min

Winter Wonders: How Hotels Can Make the Most of the Festive Season

🎄 Arnica Scuol and Verdi Hotels employ festive strategies to boost direct bookings during the holiday season, with gift vouchers and complimentary travel assistance insurance offers. AMANO Group promotes exclusive New Year’s Eve events, while The Thief highlights a special Christmas menu. Festive campaigns aim at increasing guest satisfaction and creating memorable experiences.
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