The New AI Marketing Playbook
📱 By July 2025, AI-driven traffic to US retail sites spiked by 4,700% year-on-year. Gartner forecasts a 25% drop in traditional search volumes by 2026. AI agents, which automate consumer journeys, are gaining traction, impacting traditional marketing. Experts highlight the need for brands to adapt to AI visibility and engage in communities like Reddit for peer validation. A British Council campaign cut asset production costs by 70% using AI, emphasizing the blend of AI with human creativity for effective marketing.
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