Written By Liz Goodno

💸 2026 report reveals that live selling is booming, with the market reaching $22 billion across North America and Europe. Whatnot dominates with a 60% market share. In 2025, live sales hit $8 billion, doubling the previous year. Sellers going live 3-4 times weekly average over $13,000 monthly. Europe's seller base grew 600%, France leads at 888%. UK sellers earn £30K monthly, German sellers make €475 hourly. Consistent sellers earn 40-70x more, with daily streams boosting earnings 100-250x.