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Yin Yin Wong1

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La Sinfonia Vietnam’s Digital Journey: From Complexity to Clarity with D&#8209EDGE

🏨 La Sinfonia leverages D-EDGE's support to balance OTA partnerships with a direct booking strategy, enhancing profitability and guest relationships. This strategy builds a sustainable digital ecosystem, empowering the team and brand. The success highlights that with the right hotel technology and smart marketing solutions, boutique hotels across Asia can achieve growth and efficiency. D-EDGE continues to support La Sinfonia and others in their digital journey.
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Diversifying Hotel Revenue Streams in Asia Pacific: Balancing Corporate and Leisure Demand

📑 Corporate travel in Asia Pacific offers growth opportunities. Many firms require Travel Management Companies (TMCs) booking via Global Distribution Systems (GDS). Strategies include: 1) showcasing business facilities like Wi-Fi and meeting rooms; 2) maintaining visibility in corporate booking channels; 3) creating tailored packages; 4) implementing loyalty programs for SMEs and independents; 5) partnering with local businesses; 6) ensuring reliability with a robust Central Reservation System (CRS) for accurate rates and instant confirmations.
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When Tranquillity Meets Visibility: Connecting The Surin Phuket with the Right Travellers at the Right Time

🏖 The Surin Phuket leveraged its marketing strategy, aligning it with the natural traveler’s journey to boost presence in a competitive market. Collaborating with D-EDGE, the focus was on timing, relevance, and guest intent, not high-volume ads. This approach led to sustainable growth in visibility and conversions, aiding in attracting travelers keen on authenticity and beauty, while maintaining its quiet elegance and encouraging direct bookings.
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Zuri Hospitality Management Elevates Distribution, Operations, and Guest Experience with D-EDGE

🏨 Grand Zuri, a prominent hospitality brand, delivers unique experiences and has received numerous accolades. D-EDGE, a SaaS company, supports over 17,000 hotels in 150+ countries with cloud-based solutions for hotel distribution, involving 500 experts across 25 countries. As an Accor subsidiary, D-EDGE's ecosystem includes 550+ partners. Accor itself operates over 5,700 properties and 10,000 food and beverage venues in 110 countries.
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Booked, Not Browsed: Koko Global Hospitality Turned Search, Display, and Metasearch into Direct Revenue

📈 In 2025, Koko Global Hospitality partnered with D-EDGE for a data-driven digital marketing campaign to enhance online visibility and streamline bookings. The strategy leveraged Metasearch Marketing on Google Hotel Ads and Trivago, Display Advertising with banner ads, and Search Engine Marketing for prominent property search results. The D-EDGE booking engine provided a mobile-optimized experience, converting traffic into direct revenue and improving the customer journey.
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Santika Hotels & Resorts Renews Partnership with D-EDGE to Strengthen CRS Efficiency and Expand Global Reach

🏡 Santika Indonesia Hotels & Resorts, founded in 1981 and managed by PT Grahawita Santika, specializes in transforming hotels into Santika Hotels chains for international business and leisure travelers. D-EDGE, a SaaS company, provides e-commerce solutions to over 17,000 hotels in 150+ countries and is backed by a team of 500 experts across 25 countries. It is an Accor subsidiary, a hospitality leader with 5,700 properties and 10,000 F&B venues in 110 countries.
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Hotel Traveltine, Downtown Singapore: Elevating Independent Hospitality with D-EDGE Solutions

🏨 Hotel Traveltine in Downtown Singapore implemented D-EDGE solutions for operational enhancement, including a user-friendly website integrated with its booking and channel management systems, performance-based digital marketing campaigns for increased traffic and bookings, and Global Distribution System (GDS) integration to access the business travel market.
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