Zac Des

💸 Luxury fashion brands like Dior and Ralph Lauren have expanded into hospitality with cafés and restaurants, enhancing customer experiences through tangible and sensory brand aesthetics. Fashion cafés, designed for Instagrammability, leverage social media for free advertising, with even the £10 branded lattes serving as accessible brand engagement. Ralph's Coffee, established by Ralph Lauren in 2014, exemplifies this trend with 28 locations in cities such as London, Paris, and Hong Kong, transforming these ventures into strategic brand-building tools.