Field Notes From the Edge
📱 2025, Silicon Valley: Major tech players like Nvidia, OpenAI, and Google are transforming LLMs into super-apps, with 16-25-year-olds using them as primary tools. OpenAI envisions ChatGPT as a "Super Assistant," while companies like Meta and Google integrate AI into platforms. LLMs are evolving into identity layers, raising brand loyalty concerns. Agentic commerce, driven by AI assistants, is imminent, necessitating brands to adopt machine-readable data. Closed platforms are used for testing, with proprietary models for differentiation.
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