The Columns

2 min

Hotel Brands are Aggregators

We tend to think of hotel brands as, well, brands. Distinct identities. Lifestyle positioning. Design, tone of voice, target audience. But as I’ve repeatedly called them, they’re labels. Traffic data shows…

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2 min

A seat at the table

I’ve just arrived at a fresh, modern hotel in the States. On first glance, it’s a win. The room is bright, the design is well-calculated, and it actually features a…

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2 min

Branding is never done

Let’s talk about a company that has been around for over a century. They are, by almost every metric, the most recognizable brand on the planet. Every country knows them.…

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2 min

Intentional

It’s a curious thing, staying in a property that seems to have missed the memo on the industry’s collective race toward the bottom. I’m currently hunkered down in a hotel…

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2 min

Hallucinated Bookings: Travel’s New Bug

Some time ago, together with my friend Daniel Doppler, I wrote about AI hallucinations in the travel industry. Back then, we suggested that sooner or later we would reach a…

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2 min

Airline Shrugged

It’s an extraordinary thing, the modern airline business. A masterclass in the institutionalized shrug. I recently flew to Europe, shelling out for a business class service on a major international…

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2 min

Cognitive Flexibility: The Only Souvenir Actually Worth Bringing Home

Psychologist Adam Galinsky from Columbia has published a series of studies on a topic our industry usually treats with all the philosophical depth of a LinkedIn post by Big Luca:…

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2 min

A Room For The Night

Have you seen the latest data pings from Voyager 2? It’s enough to make you put down your smartphone and just stare at the sky in silence. Launched in ’77—the…

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2 min

100% Discount

I see companies, big and small, pouring millions into technology, chasing some mythical, data-driven nirvana. Yet, in the very same breath, they seem to be actively discounting the one input…

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2 min

Against Travel: Sgalambro, Callard, and the Illusion of Tourism

A few days ago, I visited the MAXXI museum for the exhibition dedicated to Franco Battiato. What I’ve always loved most about Battiato are two distinct phases: his experimental work…

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Hotel Brands are Aggregators

A seat at the table

Branding is never done

Intentional

Hallucinated Bookings: Travel’s New Bug

Airline Shrugged

Cognitive Flexibility: The Only Souvenir Actually Worth Bringing Home

A Room For The Night

100% Discount

Against Travel: Sgalambro, Callard, and the Illusion of Tourism

The OTA Market, Finally Mapped

The Hotel Internet Is Controlled by a Handful of Brands

The Hotel Brands of the World Infographic

RMS and GoCardless Partner to Help Hospitality Operators Cut Payment Costs

Enterprise AI Is Scaling Fast Hotels Are Still Catching Up

Hospitality tech drew over $1 billion in the last year, with PMS and AI-led platforms capturing biggest share

Hotel Revenue Leaks Arise from Pricing Inefficiencies and Overreliance on High-Commission Channels, Causing Missed Opportunities

Hotels Must Prioritize Certainty and Flexibility to Meet Evolving Post-Pandemic Guest Expectations, Says Hotel Executive

SOCIETIES Vol 5: Google AI Travel, Guerlain, and the Rise of Design Hospitality

Luxury Hotels Shift to Mobile Technology, Eliminating Fixed Workstations for Seamless Guest Services and Staff Flexibility

Quicktext becomes Quinta. Tomorrow, your bookings will go through AI agents. Are you ready?

Pamela Anderson Collaborates with Olive Ateliers on 40-Piece Outdoor Furniture Collection Inspired by Her Grandmother's Farm

AI Trip Planning Doubles as Traditional Search Declines from 51% to 36% in Travel Planning Trends

Unexpected European Cities like Warsaw See Short-Term Rental Surge From Bad Bunny Tour

Short Stay Summit 2026 Returns to London as Regulation, AI and Innovation Reshape the Sector

Luxury Industry Sees Blue Ocean Opportunities in Longevity, Biohacking, and Silver Market Segments

SOCIETIES Vol 5: Google AI Travel, Guerlain, and the Rise of Design Hospitality

Luxury Hotels Shift to Mobile Technology, Eliminating Fixed Workstations for Seamless Guest Services and Staff Flexibility

Quicktext becomes Quinta. Tomorrow, your bookings will go through AI agents. Are you ready?

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