The Columns

Let’s talk about a company that has been around for over a century. They are, by almost every metric, the most recognizable brand on the planet. Every country knows them.…

Some time ago, together with my friend Daniel Doppler, I wrote about AI hallucinations in the travel industry. Back then, we suggested that sooner or later we would reach a…

It’s an extraordinary thing, the modern airline business. A masterclass in the institutionalized shrug. I recently flew to Europe, shelling out for a business class service on a major international…

Psychologist Adam Galinsky from Columbia has published a series of studies on a topic our industry usually treats with all the philosophical depth of a LinkedIn post by Big Luca:…

Have you seen the latest data pings from Voyager 2? It’s enough to make you put down your smartphone and just stare at the sky in silence. Launched in ’77—the…

I see companies, big and small, pouring millions into technology, chasing some mythical, data-driven nirvana. Yet, in the very same breath, they seem to be actively discounting the one input…

A few days ago, I visited the MAXXI museum for the exhibition dedicated to Franco Battiato. What I’ve always loved most about Battiato are two distinct phases: his experimental work…

I was wrong when I said AI would be the new UI. The more I think about it, the more convinced I am that AI is actually the new API.…

I’ve been pondering the true value of a Michelin Key lately. Specifically, the “Two Key” distinction awarded to the Mayfair House in Miami. According to Michelin, Two Keys signifies “an…

Anyone who knows me knows I can’t stand binary thinking.Black/white. Human/machine. Intermediated/disintermediated. Jedi/Sith. Reality isn’t a semantic padel court with a net in the middle.(Actually, padel—along with reggaeton—is one of…