Columns

I must admire the optimism. These campaigns urging travelers to explore the ‘other 99%’ of a country, to get off the beaten path and discover some hidden gem. It’s a…

Remember when Apple was cool?“Think Different,” they used to say—and they meant it. Black-and-white commercials, copywriting that gave even seasoned Wieden+Kennedy creatives chills, and that thrilling sense that the world…

Does this resonate with you? You purchased a product and paid in full significantly in advance of the consumption date. Payment for that product was a four figure sum. The…

Best of. Should catch a few eyes. We tend to love the idea of ‘Best of’. Many of the top internet searches relate to the ‘Best of…something’. Good search and…

This week, Sabre announced plans to sell its hospitality division, highlighting the challenges major travel technology companies face in the hospitality sector. This underscores the divide between travel technology—largely driven…

Perhaps one of the greatest marketing slogans, evoking exclusivity, privilege, and insider experiences. In the hospitality industry, there’s a strong focus on loyalty and frequency as measures of success. Hoteliers…

Hotel tech has convinced the industry they’re the gatekeepers of success-driving data. Yet, since the inns of Don Quixote, hoteliers have truly known their guests by being in the trenches—listening…

In business today we are focused on doing more with less. Technology aims to assist in realizing this endeavour. Once in play, technology helps us achieve this outcome via increased…