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10 Minutes News for Hoteliers 10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
  • Top News
  • Posts
    • CSR and Sustainability
    • Events
    • Hotel Openings
    • Hotel Operations
    • Human Resources
    • Innovation
    • Market Trends
    • Marketing
    • Mergers & Acquisitions
    • Regulatory and Legal Affairs
    • Revenue Management
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  • 🌎 Languages
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Columns

25 posts
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  • 2 min

How ya like me now?

  • 10minhotel
  • 18 October 2025
The air in this town always feels different when the wind shifts. Not the dry desert wind that kicks up dust, but the subtle, corporate wind that changes the vibe…
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  • 2 min

“A (substitute loyalty program name) Hotel”

  • 10minhotel
  • 11 October 2025
Hilton’s got another five “brands” on the way; Radisson’s got an explainer for their own explainer. This desperate pursuit of another name for a building – another “bed block” –…
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  • 2 min

Don’t Fence Me In

  • 10minhotel
  • 4 October 2025
I’ve been stewing on this for a while, this infuriating tendency in our industry to build walls where we should be building bridges. Don’t fence me in. It’s a classic…
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  • 2 min

Speaking of Experience

  • 10minhotel
  • 27 September 2025
The word “Experiences” has been cheapened. It’s plastered on every brochure, website, and PowerPoint slide, a lazy substitute for actually delivering something memorable. I see it and I’m left wondering,…
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  • 2 min

Elegantly Wasted

  • 10minhotel
  • 20 September 2025
I want to talk about “time”. The ultimate commodity, the one thing we can’t buy more of, and a concept we seem to have utterly lost control of in our…
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  • 1 min

The Summer of Love at The Lake Como EDITION

  • 10minhotel
  • 20 September 2025
This hotel hasn’t even opened yet. And yet—here we are. Google is already showing guest reviews. Verified ones, with shiny little stars. The funny thing? Nobody has ever stayed there.…
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  • 2 min

Profound Understanding

  • 10minhotel
  • 13 September 2025
Messrs Soler and Loeb ask me to contribute each week with a bit of a rant and rave on a topic. Sometimes these are serious topics. Sometimes tongue in cheek.…
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  • 1 min

The Wrong Name Can Sink You (Forget About Branding)

  • 10minhotel
  • 13 September 2025
Not long ago, I clashed with a client. They wanted to rename their boutique hotel with a “catchy” name suggested by an agency still stuck in the era of glossy…
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  • 2 min

Are we there yet?Ah…..not even close.

  • 10minhotel
  • 6 September 2025
It’s truly remarkable, the collective pat on the back our industry often gives itself for “mastering” distribution. This quiet satisfaction that we’ve somehow reached the holy grail of digital capability,…
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  • 1 min

Hand over your documents (and maybe your soul, too)

  • 10minhotel
  • 6 September 2025
Have you ever watched a hotel receptionist scanning your passport and wondered: “Right, but where exactly does this stuff end up?” I have. Always. Then I usually get distracted by…
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