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The Columns from our Hospitality Newsletter

39 posts

Every week we send out our newsletter to hundreds of thousands of hoteliers around the world. And our unique columnists publish their column. They are being republished here. Subscribe to the newsletter here: https://www.10minutes.news/#subscribe

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  • 3 min

Reasons to be Cheerful – 2025

  • 10minhotel
  • 20 December 2025
As the faithful know, my role for this particularly valuable industry news platform, is to critically appraise the state of industry. To challenge the status quo. To call out our…
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  • 2 min

We Are Not Hoteliers. We Are Devo.

  • 10minhotel
  • 13 December 2025
This one has me jerkin’ back ‘n forth on the potential outcomes of a new frontier, a “Brave New World” for hospitality, as Aldous Huxley might have put it. I’ve…
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  • 2 min

A Contradiction in Terms

  • 10minhotel
  • 6 December 2025
The opportunity I had recently to watch a program on Massimo Bottura (who happens to quietly resemble our own Monsieur Soler) and his sheer, unadulterated joy for the hospitality industry…
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  • 2 min

Primed

  • 10minhotel
  • 29 November 2025
Kicking back over the weekend, enjoying a bit of downtime with some digital entertainment, I had a moment that perfectly framed the new frontier of advertising. I was happy to…
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  • 2 min

It’s nothing personal

  • 10minhotel
  • 22 November 2025
The topic of the week has me grinding my teeth a little. It’s the sheer hypocrisy flowing from revenue leaders, that constant, breathless sermon about “Personalization! The customer craves unique…
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  • 2 min

Glass Houses and AI Browsers

  • 10minhotel
  • 15 November 2025
We all saw this headline. Amazon versus Perplexity. It’s a classic tech brawl: the established giant protecting its turf versus the disruptive upstart wielding the shiny new weapon of Agentic…
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  • 2 min

Shame! Shame! Shame!

  • 10minhotel
  • 8 November 2025
The sound of Bill Hornbuckle admitting to the press that the pricing strategy was a mistake, that the $26 water and the $12 coffee were a “shame on us” moment,…
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  • 2 min

What happens when…..?

  • 10minhotel
  • 1 November 2025
What happens when no one can travel anymore? Let’s talk about it. The global tourism economy is a juggernaut. It’s an undisputed growth story, expected to grow by 10% this…
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  • 1 min

For our industry to move forward, Booking Engines need to disappear

  • 10minhotel
  • 25 October 2025
I don’t see any future for e-commerce that isn’t conversational or agent-driven — and what OpenAI is building might finally push us into what I’ve been calling for years “the…
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  • 2 min

Are you being served, Sir?

  • 10minhotel
  • 25 October 2025
The state of dining service in the USA has become a fascinating, if infuriating, contradiction. Just the other night, I watched this whole dysfunction play out in real time. A…
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