The Columns

It’s an extraordinary thing, the modern airline business. A masterclass in the institutionalized shrug. I recently flew to Europe, shelling out for a business class service on a major international…

Have you seen the latest data pings from Voyager 2? It’s enough to make you put down your smartphone and just stare at the sky in silence. Launched in ’77—the…

I see companies, big and small, pouring millions into technology, chasing some mythical, data-driven nirvana. Yet, in the very same breath, they seem to be actively discounting the one input…

I’ve been pondering the true value of a Michelin Key lately. Specifically, the “Two Key” distinction awarded to the Mayfair House in Miami. According to Michelin, Two Keys signifies “an…

Anyone who knows me knows I can’t stand binary thinking.Black/white. Human/machine. Intermediated/disintermediated. Jedi/Sith. Reality isn’t a semantic padel court with a net in the middle.(Actually, padel—along with reggaeton—is one of…

Sixty years. It’s a number that demands a bit of a pause, doesn’t it? As I prepare to head back to Berlin for the 60th anniversary of ITB, I find…

As a pre-teen, like many Italians, I went through a kind of secular rite of passage: a summer holiday in Romagna. I left with my best friend and that small…

I’ve been glued to the screen, watching the Winter Olympics unfold. It’s impossible not to feel that surge of genuine inspiration. As I watch these athletes hurtle down ice at…

I woke up this morning with a strange feeling — like I was witnessing yet another “end of something.” Not the end of the world, don’t worry. We’ve postponed that…

I was at HEDNA the other week – the gathering of the distribution tribes – and one of the topics firmly on the table was ‘Ancillary’ revenue. Every time I…