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The Columns from our Hospitality Newsletter

35 posts

Every week we send out our newsletter to hundreds of thousands of hoteliers around the world. And our unique columnists publish their column. They are being republished here. Subscribe to the newsletter here: https://www.10minutes.news/#subscribe

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  • 2 min

It’s nothing personal

  • 10minhotel
  • 22 November 2025
The topic of the week has me grinding my teeth a little. It’s the sheer hypocrisy flowing from revenue leaders, that constant, breathless sermon about “Personalization! The customer craves unique…
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  • 2 min

Glass Houses and AI Browsers

  • 10minhotel
  • 15 November 2025
We all saw this headline. Amazon versus Perplexity. It’s a classic tech brawl: the established giant protecting its turf versus the disruptive upstart wielding the shiny new weapon of Agentic…
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  • 2 min

Shame! Shame! Shame!

  • 10minhotel
  • 8 November 2025
The sound of Bill Hornbuckle admitting to the press that the pricing strategy was a mistake, that the $26 water and the $12 coffee were a “shame on us” moment,…
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  • 2 min

What happens when…..?

  • 10minhotel
  • 1 November 2025
What happens when no one can travel anymore? Let’s talk about it. The global tourism economy is a juggernaut. It’s an undisputed growth story, expected to grow by 10% this…
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  • 1 min

For our industry to move forward, Booking Engines need to disappear

  • 10minhotel
  • 25 October 2025
I don’t see any future for e-commerce that isn’t conversational or agent-driven — and what OpenAI is building might finally push us into what I’ve been calling for years “the…
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  • 2 min

Are you being served, Sir?

  • 10minhotel
  • 25 October 2025
The state of dining service in the USA has become a fascinating, if infuriating, contradiction. Just the other night, I watched this whole dysfunction play out in real time. A…
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  • 1 min

Darth Wellness: When the Dark Side Goes Cryogenic

  • 10minhotel
  • 18 October 2025
During a client call, they show me a competitor’s website.“We want something like this,” they say.I click, I scroll… and there it is — the moment the Force trembles. (If…
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  • 2 min

How ya like me now?

  • 10minhotel
  • 18 October 2025
The air in this town always feels different when the wind shifts. Not the dry desert wind that kicks up dust, but the subtle, corporate wind that changes the vibe…
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  • 2 min

“A (substitute loyalty program name) Hotel”

  • 10minhotel
  • 11 October 2025
Hilton’s got another five “brands” on the way; Radisson’s got an explainer for their own explainer. This desperate pursuit of another name for a building – another “bed block” –…
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  • 1 min

Voice Messages Are Schrödinger’s Cats

  • 10minhotel
  • 11 October 2025
Today’s personal rant: let’s finally clear up my complicated relationship with WhatsApp voice notes.Here’s my theory — voice messages are like Schrödinger’s cat. Until you open them, the person on…
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