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Posts by tag

Thynk

14 posts
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  • 4 min

Why Hotel Sales Teams Only Spend 30% of Their Time Selling – And How to Fix It

  • Camille Girard
  • 31 March 2025
In a perfect world, hotel sales teams would spend their days doing what they do best—building relationships, closing deals, and growing revenue. But in reality, they only spend 30% of…
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  • 5 min

What is SMERF, and How Can Your Hotel Capitalize on It In 2025?

  • Camille Girard
  • 4 March 2025
For hoteliers, filling rooms and event spaces consistently is a top priority. But what if there was a steady, often recession-proof market segment that many hotels overlook? Enter SMERF groups—Social,…
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  • 7 min

What is MICE in Hospitality? Everything You Need to Know

  • Camille Girard
  • 20 November 2024
In the fast-paced world of hospitality, standing out means offering more than just rooms—it’s about creating experiences. This is where MICE (Meetings, Incentives, Conferences, and Events) transforms hotels into hubs…
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  • 7 min

How to attract MICE customers to your hotel – 5 Strategies

  • Camille Girard
  • 12 November 2024
As the hospitality industry evolves, attracting MICE customers (Meetings, Incentives, Conferences, and Exhibitions) becomes increasingly vital for hotels seeking sustainable growth. These clients offer significant revenue potential and can drive…
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  • 6 min

Hotel Strategies: When to Upsell or Upgrade for Optimal Results

  • Alexandra Hoag
  • 27 August 2024
Hotels are constantly seeking innovative ways to enhance guest experiences and increase revenue. Upselling and upgrading are two powerful strategies that can achieve these goals. However, while these terms might…
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  • 6 min

6 Ways to Use Data Analytics to Enhance Hotel Operations

  • Julien Frachisse
  • 23 July 2024
Data analytics is a valuable tool for businesses in the hospitality industry. Hotels are leveraging data analytics to stay competitive and enhance their operations. Using data analytics, hotels can gain…
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  • 6 min

A Beginner’s Guide to Artificial Intelligence in Hospitality Industry

  • Pascal Petit
  • 17 July 2024
Artificial Intelligence (AI) is transforming the world as we know it. Specifically, AI in the travel and hospitality industry is projected to surpass $1.2 billion by 2026, revolutionizing how hotels,…
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  • 9 min

10 Proven Strategies to Skyrocket Your Hotel Group Sales

  • Melissa Jurkoic
  • 15 July 2024
Are you looking to skyrocket your hotel group sales? Discover ten proven strategies to boost your bookings and revenue effortlessly. From dynamic pricing to exclusive group packages, we’ve got everything…
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  • 5 min

How to Craft the Perfect BEO with Example

  • Camille Girard
  • 9 July 2024
Planning a successful banquet event requires meticulous preparation and organization. A crucial tool in your event planning arsenal is the Banquet Event Order (BEO). This guide will walk you through…
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  • 5 min

Everything You Need to Know About Hotel CRM: A Comprehensive Guide

  • Camille Girard
  • 1 July 2024
In the hospitality industry, exceptional guest experiences are your competitive edge. Hotel Customer Relationship Management (CRM) systems turn guest data into actionable insights, enabling personalized service and unwavering loyalty. This…
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