Follow Guestline without the noise. This hub gathers the latest news and product updates around Guestline’s cloud hospitality platform – PMS, distribution and payments – curated from trusted sources. Stay on top of a key player serving independent and group hotels.
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Trybe Expands to Over 400 Properties in 37 Countries, Secures $30M Series A for North American Growth
2 July 2026📈 In 2020, Ricky Daniels, Will Taylor-Jackson, and Steve Porter launched Trybe in London. Trybe operates in 400+ properties across 37 countries and raised $30 million in Series A funding from Five Elms Capital in January to expand into North America. The Trybe Overnights system integrates bookings across different platforms, achieving over £150,000 in sales at three pilot properties within two months. The contactless kiosk check-in caters to high-traffic locations, integrating two-way communication with existing property management systems.
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TRYBE Launches Overnight Booking Engine for Spa Packages, Enhancing Guest Experience and Revenue Potential
17 June 2026📅 In 2025, TRYBE software’s average upsell value was £266. TRYBE has launched TRYBE Overnights, a booking engine for spa-inclusive packages, offering an all-in-one solution for guest bookings. Integrated with Guestline, Mews, Resdiary, and Sevenrooms, it simplifies operations and enhances guest experiences. The new feature aims to boost revenue and operational efficiency. Opera Cloud integration is expected later this year. Matthew Wallace Jnr from Cairndale Hotel supports the initiative for its seamless guest journey benefits.
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This Week’s Comings & Goings
14 January 2026🏠 Atlantis Paradise Island appointed Vaughn Roberts as COO in February 2024 to enhance operations. Peachtree Group welcomed Bill Deutsch as SVP of Equipment Finance, with 30+ years’ experience. Mark Illingworth leads Hotel Indigo Turks & Caicos Grace Bay’s operations as executive GM. In January 2026, Bree Brostko becomes VP of marketing for HSMAI Americas. Matt Stephens, now a director at Partner Valuation Advisors, has executed over $5 billion in transactions in five years.
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Journey appoints Andrew Metcalfe as Group Chief Technology & Product Officer to power next phase of growth
9 January 2026LONDON, 9 January, 2026 – Journey, the market leader in hotel retailing and the hospitality industry’s first unified Performance Platform, has appointed Andrew Metcalfe as Group Chief Technology & Product Officer (CTPO), marking a significant step in the company’s next phase of growth as it accelerates product development and platform evolution. Metcalfe joins Journey from Access Hospitality, where he most recently served as CTO and Product & Engineering Director arriving via the acquisition of Guestline by The Access Group. Following the…
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Journey names Andrew Metcalfe as Group…
9 January 2026💻 Andrew Metcalfe joined Journey as Group Chief Technology & Product Officer to spearhead the company’s growth. Previously, he served as CTO and Product & Engineering Director at Access Hospitality. Metcalfe is also a hotel owner, having developed Downham Hall in Essex. Journey aims to enhance its Hospitality Performance Platform with new features like an Experience Management System. CEO Simon Bullingham highlighted Metcalfe’s expertise as vital for leveraging new revenue opportunities beyond traditional room sales.
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Top Guestline Alternatives in Malaysia: Scalable PMS Solutions for Chain Hotels
29 August 2025💻 On August 29, 2025, Vanshikha Dhar explored Guestline alternatives for Malaysian hotel chains. These Property Management System (PMS) solutions include central dashboards, OTA synchronization, billing, and multilingual support, offering scalable options for hotel groups in Malaysia.
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Access Hospitality launches first agentic AI-powered Interactive Booking Engine to end decision overload
13 June 2025Powered by autonomous agents, the engine understands guest intent, adapts in real time, and completes bookings – in one fluid, two-way conversation Loughborough, UK, 12 JUNE 2025 – Access Hospitality, the parent company of SHR, Guestline, and STAAH, today unveiled the first booking engine to combine a fully embedded user experience with autonomous, agent-based AI. Delivered through SHR’s Embedded Booking Engine, the system sits natively within a hotel’s own website – eliminating redirects and reloads – while also integrating deeply with the hotel’s CRS and…
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Access Hospitality launches AI-powered…
13 June 2025💻 Access Hospitality, including SHR, Guestline, and STAAH, unveils an innovative AI-powered booking engine that transforms hotel bookings into an interactive two-way conversation. Integrated into hotels’ websites, it eliminates redirects and reloads, enhancing user experience. The engine utilizes specialized AI agents to personalize and optimize booking journeys in real-time, interpreting guest behavior and preferences. This system surpasses traditional chatbots by engaging guests in a seamless, human-like experience, supporting multi-property searches and dynamic recommendations.
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Restaurant Technology M&A Ripe for Consolidation in 2025, 2026
24 March 2025💰 In 2025, PAR Technology acquired Delaget and, in 2024, Task Group for $206 million and Stuzo for $190 million. Shift4 purchased Revel Systems for $250 million in May 2024, Vectron Systems in June, and Givex in August. The Access Group, expanding in North America, acquired Paytronix Systems in November 2024, QikServe in September, and SHR Group in June. In 2023, they also acquired Guestline and ResDiary, enhancing their position in the hospitality technology sector.
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Guestline Unveils AI-powered Revenue Management System
28 February 2025💾 eviivo, a booking and property management platform, integrated with Breezeway, an operations and guest experience platform, to enhance property operations and guest experiences. This union allows property managers to save over 40 hours per month and cut operational costs by up to 30%. The integration facilitates automated workflows, efficient inventory tracking, and seamless communication between booking information and maintenance teams. Jake Ryan of Book Hocking, with over 150 cabins, endorses the efficiency gains from the partnership. Gwenael Merlin of…
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Guestline’s GuestPay Supports Mobile Wallet Payments
7 February 2025📡 Hospitality property management platform RMS named Adam Seskis as CEO to drive global growth and innovation. Seskis, with 25+ years of SaaS and technology experience, has led at Epiq and Wolters Kluwer, and advised on M&A and commercial strategy. RMS, founded in Melbourne, serves 7,000+ properties in 70 countries and, backed by Advent Partners, aims to enhance product offerings, customer experience, and utilization of 40 years of guest data for customer insights.
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Guestline Recorded 2.3M Guest Managed Check-ins Generating Incremental Revenue
22 January 2025🏒 Kiva Dunes, a U.S. golf and coastal resort, has implemented 13 Agilysys software solutions to enhance guest experiences and operational efficiency. The solutions integrate property-wide operations, including membership and residence management, to automate processes, improve staff-guest engagement, and identify revenue and cost efficiencies. The resort previously faced challenges with disparate systems not sharing data effectively, resulting in guest and staff frustrations. The new systems streamline transactions, automate administrative tasks, reserve activities, and manage memberships and rental properties, with an…
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Guest Reviews & Dynamic Pricing: A Win-Win for Guest Satisfaction and Revenue?
17 December 2024📦 A TripAdvisor 2019 survey found 81% of travelers read reviews before booking. Experts from TrustYou and Guestline advocate using guest reviews to inform pricing strategies, aligning rates with guest expectations. Dynamic pricing does not significantly affect overall satisfaction, as revealed by a ZHAW study. The European Football Championship in Germany 2024 presents an opportunity for hotels to match higher prices with elevated expectations. Integrated technology such as PMS, RMS, and review platforms like RoomPriceGenie and TrustYou can enhance guest…
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Our Must-Visit Stands at Independent Hotel Show London 2024
4 October 2024This article was written by HotelSpeak. Click here to read the original article The Independent Hotel Show London (October 15-16, Olympia) is one of the UK’s leading shows for luxury and boutique independent hoteliers. Network with industry leaders, gain valuable insights from expert speakers, and discover innovative new suppliers at this unmissable event. However Olympia is a big ol’ hall and it can be challenging to know where to start. To help make the most of your time at the…
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From Start to Finish: Unleashing the Power of Hospitality Technology for Engaging Guest Journeys
23 September 2024🏨 A TrustYou study reveals travelers read 8.7 reviews before booking. Hotels maximize revenue through technology like meta-search and ad management platforms (Triptease, D-EDGE), revenue management systems (IdeaS, RoomPriceGenie, Atomize), and direct booking platforms (Hotelchamp, Triptease). Pre-stay phases engage guests with apps, SMS, and upselling tools (Oaky, UpsellGuru), while on-site experiences are enhanced by PMS solutions (Mews, Cloudbeds) and payment methods. Post-stay engagement uses surveys and loyalty programs to maintain guest relations.
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PhocusWire’s weekly travel tech news briefs: Traxo, Mews, Guestline and more
26 July 2024This article was written by Phocuswire. Click here to read the original article Please click here to access the full original article.
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Grazzy Digital Payments Platform Closes $4MM Seed Round
24 July 2024📄 Guestline, part of Access Group, enhances GuestStay with AI-driven self-service options for hotel guests. The portal, integrating with ResDiary, allows reservation management, service pre-ordering, and facilitates restaurant bookings. Chris Jones stated the service benefits corporate travelers with trials showing popularity due to its ease of use. Guestline customers see restaurant bookings rise, with 25% now via GuestStay portal. The digital registration completion rate is at 31%, improving check-ins and driving direct repeat business. Additional features to boost ancillary revenue…
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Amadeus Debuts Delphi Direct
24 July 2024💾 Guestline, integrated with AI, launched self-service features in its GuestStay portal to ease hotel staff workload. The portal allows guests to modify reservations and order extra services. ResDiary, also part of Access Group, is now integrated for seamless restaurant bookings. Trials show corporate travellers prefer the portal for its quick amendment capability. Hotels see an increase in restaurant bookings, with some properties noting 25% of table bookings via GuestStay. Digital registration completion rates are at 31%, and hotels collect…
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Pita Pit USA Appoints Longtime Employee to COO
23 July 2024🏨 Guestline, part of Access Group, enhances its GuestStay with AI-driven self-service options, streamlining hotel operations and guest experiences. The portal allows guests to manage reservations, modify bookings, and pre-order services like breakfast or parking. AI integration into the Property Management System automates actionable requests, boosting efficiency. ResDiary’s integration facilitates restaurant bookings. In trials, corporate travelers favored the self-service for its convenience. Guestline properties report about 25% of their table bookings via the portal, with plans to add more upsell…
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Guestline Integrates ResDiary and AI to Boost Sales of Ancillary Products via Guest Portal
23 July 2024💸 Guestline, part of Access Group, enhances its GuestStay product with self-service options and AI, saving time for hotel staff and elevating guest autonomy. The platform lets guests manage reservations, order services like breakfast or parking, and secure restaurant bookings via ResDiary integration. Trials show corporate travelers enjoy the ease of use. Some properties report 25% of restaurant bookings through GuestStay, with plans to add more upsell features in 2024. Digital registration completion averages 31%, and hotels collect more real…
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The Evolution of Hotel PMS Infographic
9 November 2022This article was written by Shiji Insights. Click here to read the original article As hotels transitioned from small, independent properties to large hotel chains with global presence, new tools had to be created to manage them. The same happened across the travel space with businesses like the airlines. Quite simple and straight-forward in the beginning, the landscape we have today is entirely transformed, and it keeps evolving as the complexities and business needs change and new technologies make more…
