Only 6% of Hotels Have Comprehensive AI Strategy Despite 78% Adoption, Reveals h2c/Cloudbeds Study
💻 78% of hospitality firms use AI, with 89% planning expansion, yet only 6% have a full AI strategy. While 58% measure AI ROI, only 27% do so consistently. The 2026 Hotel Operations Index shows 91% rely on manual reporting, with just 11% having integrated tech stacks. Most run over seven platforms per property. For AI to deliver, consistent operational knowledge is crucial, aiming to enhance back-end operations to improve guest experiences.
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