Automatic - 10 Minutes News for Hoteliers

4 min

What the Data Tells Us About Japan’s Next Chapter in Hospitality

🖥️ Japan's accommodation sector is booming in 2025. Business sentiment is strong, with 76% reporting good past performance, up from 63% in 2024 and 56% in 2023. Employment plans forecast 7.9 new hires, about one-third of the workforce. Technology adoption is growing, with 60% finding AI useful for cybersecurity. Investment confidence rises, with 60% planning increased spending. Seasonal strategies include digital travel platforms and flexible bookings. The Japan Accommodation Barometer 2025 surveyed 260 industry leaders.

2 min

How SilverBirch Hotels & Resorts Streamlined Financial Operations with Fairmas

🏨 SilverBirch Hotels & Resorts, a leading Canadian hospitality company, revamped its financial planning by adopting FairPlanner and FairPayroll from Fairmas, enhancing accuracy and efficiency. Previously reliant on error-prone Excel spreadsheets, SilverBirch now enjoys improved forecasting, budgeting, and labor cost planning. Key benefits include increased budget accuracy, faster scenario comparisons, and enhanced decision-making. Fairmas, founded in 2003, serves over 5,500 hotels globally, expanding its presence beyond Europe.

2 min

Sailrock South Caicos Unveils Refined Island-Chic Design Refresh Led by Studio Darlene Brown

🏖️ Sailrock South Caicos has refreshed its accommodations, led by Studio Darlene Brown, emphasizing craftsmanship and coastal aesthetics. The Great House Reception features a jewel-box style, while the Great House Lobby highlights local art by Pamela Leach. The restaurant and bar now incorporate coastal-inspired patterns, with updates culminating in early 2026 at the Beachfront Villas. Guests can currently enjoy the redesigned suites and social spaces, offering an enhanced connection to the island's natural beauty.

4 min

New Data Shows How Travelers Are Using AI to Plan and Book Trips, And It’s Not What You Think

🗺️ 78% of travelers using AI book trips based on its recommendations, with 90% aware of AI's travel capabilities. Among AI users, 63% rely on it for most trips, and 94% trust AI as much as traditional sources. AI saves users 1-3 hours per trip, enhancing confidence for 38% and aiding discovery for 35%. For hotels, 84% of travelers are more likely to book if AI recommends them, emphasizing the need for clear, structured property information.

3 min

Choice Hotels International Launches New Global Campaign Centered on Travel Values

🛫 Choice Hotels International, Inc. launches a global marketing campaign on January 20, 2026, emphasizing travel value. The campaign, featuring Keegan-Michael Key, is in its third year, developed with 72andSunny New York and dentsu X. Highlighting brands like Cambria and Comfort Hotels, it showcases offerings across 7,000 properties in 46 countries. The Choice Privileges® rewards program provides enhanced benefits. The campaign runs on TV, digital, and social media, aligning with events like college basketball.

3 min

Noelle Nashville Amplifies Guest Experience with Marshall Speakers

🎵 Noelle Nashville, located in downtown Nashville, enhances guest experiences by equipping every room with Marshall Bluetooth speakers, distributed by Safemark Systems. This initiative aligns with the hotel's music-centric ethos, featuring a Ryman Vinyl Suite with a curated vinyl collection. Marshall speakers, known for their iconic design and superior sound, are easy to connect via Bluetooth. This partnership reflects a trend in the hospitality industry towards premium, immersive guestroom amenities.

3 min

Cloudbeds and Ágora Partner to unify Hotel POS and Operations for Seamless Guest Experiences

💻 Cloudbeds partners with Ágora POS on January 20, 2026, in San Diego, CA, enhancing hotel operations with integrated systems in Spain. The partnership centralizes revenue, improves regulatory compliance, and ensures reliable operations. Cloudbeds, trusted across 150 countries, and Ágora, with 40 years of POS experience, aim to unify financial flows and enhance guest experiences for hotels, easing operational challenges. Hotel executives benefit from accurate reporting, faster financial processes, and consolidated billing.

1 min

Ginger Checks In to Gurugram

🏨 Indian Hotels Company (IHCL) has opened Ginger Gurugram in Sector 1, Gurugram, Haryana, developed by the Rajdarbar Group. Located in the Global Foyer Mall, the hotel features 59 smartly designed rooms, Qmin culinary platform, an infinity pool, a fitness center, and boardrooms. Gurugram is a major corporate and tech hub in India. For more details, visit Ginger Gurugram's [hotel website](https://www.gingerhotels.com/hotels/ginger-gurugram-sector-1).

6 min

Minor Hotels Sharpens Growth Agenda for 2026

📈 Minor Hotels is targeting growth in 2026 with a focus on market depth, portfolio diversification, and capital-efficient expansion. The group signed 40 contracts in 2025 and expects 25 new signings in Q1 2026. With over 640 properties globally, they aim for asset-light expansion, including 60% of new deals in the Middle East and Asia. Expansion in North America, Japan, and India is planned, alongside a REIT listing in mid-2026 to enhance capital efficiency.

4 min

Beloved Maldivian Resort Reimagined: NH Collection Maldives Reethi Returns with Renewed Grace

🌊 NH Collection Maldives Reethi Resort, located in Baa Atoll, Maldives, has reopened after extensive refurbishment, featuring 105 villas, 30 overwater, and the unique 150 sqm Reethi Suite. The eco-friendly resort includes diverse dining options across eight restaurants and bars. Accessible by a 35-minute seaplane from Malé or a domestic flight followed by a speedboat. Guests enjoy activities from water sports to wellness treatments at REVIVE Spa & Wellness. Close to Hanifaru Bay, famous for manta rays and whale sharks.

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