Automatic - 10 Minutes News for Hoteliers

2 min

Sailrock South Caicos Unveils Refined Island-Chic Design Refresh Led by Studio Darlene Brown

🏖️ Sailrock South Caicos has refreshed its accommodations, led by Studio Darlene Brown, emphasizing craftsmanship and coastal aesthetics. The Great House Reception features a jewel-box style, while the Great House Lobby highlights local art by Pamela Leach. The restaurant and bar now incorporate coastal-inspired patterns, with updates culminating in early 2026 at the Beachfront Villas. Guests can currently enjoy the redesigned suites and social spaces, offering an enhanced connection to the island's natural beauty.

4 min

New Data Shows How Travelers Are Using AI to Plan and Book Trips, And It’s Not What You Think

🗺️ 78% of travelers using AI book trips based on its recommendations, with 90% aware of AI's travel capabilities. Among AI users, 63% rely on it for most trips, and 94% trust AI as much as traditional sources. AI saves users 1-3 hours per trip, enhancing confidence for 38% and aiding discovery for 35%. For hotels, 84% of travelers are more likely to book if AI recommends them, emphasizing the need for clear, structured property information.

3 min

Choice Hotels International Launches New Global Campaign Centered on Travel Values

🛫 Choice Hotels International, Inc. launches a global marketing campaign on January 20, 2026, emphasizing travel value. The campaign, featuring Keegan-Michael Key, is in its third year, developed with 72andSunny New York and dentsu X. Highlighting brands like Cambria and Comfort Hotels, it showcases offerings across 7,000 properties in 46 countries. The Choice Privileges® rewards program provides enhanced benefits. The campaign runs on TV, digital, and social media, aligning with events like college basketball.

3 min

Noelle Nashville Amplifies Guest Experience with Marshall Speakers

🎵 Noelle Nashville, located in downtown Nashville, enhances guest experiences by equipping every room with Marshall Bluetooth speakers, distributed by Safemark Systems. This initiative aligns with the hotel's music-centric ethos, featuring a Ryman Vinyl Suite with a curated vinyl collection. Marshall speakers, known for their iconic design and superior sound, are easy to connect via Bluetooth. This partnership reflects a trend in the hospitality industry towards premium, immersive guestroom amenities.

3 min

Cloudbeds and Ágora Partner to unify Hotel POS and Operations for Seamless Guest Experiences

💻 Cloudbeds partners with Ágora POS on January 20, 2026, in San Diego, CA, enhancing hotel operations with integrated systems in Spain. The partnership centralizes revenue, improves regulatory compliance, and ensures reliable operations. Cloudbeds, trusted across 150 countries, and Ágora, with 40 years of POS experience, aim to unify financial flows and enhance guest experiences for hotels, easing operational challenges. Hotel executives benefit from accurate reporting, faster financial processes, and consolidated billing.

1 min

Ginger Checks In to Gurugram

🏨 Indian Hotels Company (IHCL) has opened Ginger Gurugram in Sector 1, Gurugram, Haryana, developed by the Rajdarbar Group. Located in the Global Foyer Mall, the hotel features 59 smartly designed rooms, Qmin culinary platform, an infinity pool, a fitness center, and boardrooms. Gurugram is a major corporate and tech hub in India. For more details, visit Ginger Gurugram's [hotel website](https://www.gingerhotels.com/hotels/ginger-gurugram-sector-1).

6 min

Minor Hotels Sharpens Growth Agenda for 2026

📈 Minor Hotels is targeting growth in 2026 with a focus on market depth, portfolio diversification, and capital-efficient expansion. The group signed 40 contracts in 2025 and expects 25 new signings in Q1 2026. With over 640 properties globally, they aim for asset-light expansion, including 60% of new deals in the Middle East and Asia. Expansion in North America, Japan, and India is planned, alongside a REIT listing in mid-2026 to enhance capital efficiency.

4 min

Beloved Maldivian Resort Reimagined: NH Collection Maldives Reethi Returns with Renewed Grace

🌊 NH Collection Maldives Reethi Resort, located in Baa Atoll, Maldives, has reopened after extensive refurbishment, featuring 105 villas, 30 overwater, and the unique 150 sqm Reethi Suite. The eco-friendly resort includes diverse dining options across eight restaurants and bars. Accessible by a 35-minute seaplane from Malé or a domestic flight followed by a speedboat. Guests enjoy activities from water sports to wellness treatments at REVIVE Spa & Wellness. Close to Hanifaru Bay, famous for manta rays and whale sharks.

2 min

Emirates Developments Enters Agreement with Jumeirah to Develop Jumeirah Branded Residences on Al Maryah Island, Abu Dhabi

🏠 Emirates Developments and Jumeirah will develop Jumeirah Residences Al Maryah Island in Abu Dhabi, blending vibrant city life with luxury experiences. The project will feature 253 apartments from one to five bedrooms, located adjacent to The Galleria Mall, offering canal and city skyline views. In 2025, Emirates Developments launched a Hilton residential tower in Jumeirah Lakes Towers, Dubai, and "Stellar By Elie Saab" on Yas Island, showcasing their commitment to high-value branded residences.

3 min

Meliá Hotels International Announces Nine New Openings across Malta and Gozo

🏨 Meliá Hotels International plans to expand in Malta and Gozo with nine hotels opening by 2026. The project, in partnership with Agius Group's Blue Clay Collection, aims to enhance Malta's luxury tourism. In November 2025, Hotel Ben Marsalforn Affiliated by Meliá opened on Gozo. Two new hotels will launch in Victoria, Gozo, along with locations in San Lawrenz, Buggiba, and St. Julian's. The expansion supports Malta's MICE sector with conference facilities.

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