Automatic

📍 High-end hotels enhance guest loyalty by offering custom wooden key cards featuring children's artwork from on-property activities, turning them into souvenirs. Since 2011, GCSTIMES innovates in sustainable smart card technology, operating in 5 countries and serving 140+ regions. GCSTIMES offers sustainable materials and cultural gifts, aligning with low-carbon development goals for 100,000+ global hospitality groups. The initiative strengthens sustainability and cultural preservation in hospitality.

💻 Influence Society, a Paris-based digital marketing agency, partners with Familiar, an AI-first CRM, to enhance guest relationship management for boutique hotels. Familiar's platform consolidates data from various sources to create unified profiles, enabling automated, personalized communication. This collaboration emphasizes data-driven marketing, improving guest loyalty and direct bookings. CEOs Sébastien Felix and Maxence Dussart highlight the shift from mass email campaigns to personalized outreach, reflecting a guest-centric approach in the hospitality industry.

💻 AI impacts talent acquisition by exposing weaknesses in 20-year-old algorithm-based Applicant Tracking Systems (ATS), missing top candidates. AI reshapes the labor market, transforming hospitality roles. Recruitment process outsourcing (RPO) applies human intelligence to counter algorithm bias. Key metrics for talent audit include time-to-fill (30-45 days), offer acceptance rate (85%+), and cost-per-hire. Types of RPO include Full-Service, Project-Based, Selective, and Recruiter-on-Demand. Hospitality organizations should audit strategies to ensure effectiveness and avoid rejecting top talent.