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Podcast Notes /// How to Think Like a World-Class Marketer | Rory Sutherland | The Knowledge Project

💰 Luxury purchases, like a €30,000 Hermès Kelly bag, are Veblen goods, valued for perceived exclusivity. Resale prices often surpass original costs, especially on platforms like eBay. Rory Sutherland highlights self-signaling for ego boosts. Professor Paul Dolan rationalizes his Rolex through "cost per entertainment hour," similar to evaluating video games or TVs. Despite status-driven behavior, luxury items can foster social interactions, as noted in Will Storr's "The Status Game.
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SuitePad Named Best In-Room Tablet at the 2026 HotelTechAwards for the 7th Year

📱 SuitePad clinched the "Best In-Room Tablets" title at the 2026 HotelTechAwards by HotelTechReport, marking its seventh consecutive win. Over 1,000 hotels globally trust SuitePad for guest communication and operational efficiency. The award reflects verified hotelier reviews and data covering integration, adoption, and support. SuitePad’s consistent development, driven by hotel feedback, ensures reliability and innovation, making it a staple in the evolving landscape of hotel technology. Berlin-based, SuitePad continues to elevate hotel service standards.
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Nestor Stay Grows Booking Value 62% and Direct Bookings 168% after Using AI Tools on Apaleo

💻 Nestor Stay, a London-based hospitality group with 14 properties, boosted Gross Booking Value by 62% and direct booking revenue by 168% using AI tools on Apaleo's platform. In 2025, they expanded by 80 units across five buildings, maintaining an 8.7 average guest review score. The AI managed 84,000 guest messages annually, with a three-person team, and integrated an AI voice agent to improve booking capture. At The Carlyle, occupancy reached 87%, with an ADR of £490.
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Bookboost Wins 3rd Place in the 2026 HotelTechAwards for Guest Messaging Software

📱 Bookboost ranked #3 in the 2026 HotelTechAwards for Guest Messaging Software. The event, hosted by Hotel Tech Report, evaluated over 200 global hotel tech products. Winners were chosen based on customer feedback and data signals. CEO Willem Rabsztyn emphasized Bookboost's mission to enhance hotel guest communication. Hotel Tech Report supports over 250,000 hoteliers monthly in tech selection.
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Blastness wins the HotelTechAwards 2026 as the Best Hotel Reservations Software

🏨 HotelTechAwards 2026 crowned Blastness in Rome as the top "Hotel Reservations Software" provider, backed by over 2.5 million industry reviews from 120+ countries. With over €2 billion in annual bookings from 2019-2025, their CRS drove a 64% increase in bookings, with direct channels growing 104%. Direct sales hit a 30% share in 2025, compared to Booking.com's 42%. Their Booking Engine ranked 7th and RMS in the Top 10 globally. The company plans to expand internationally, including ventures in the UAE, UK, and US.
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Ginger Steps into Tuticorin, Tamil Nadu

🏨 Who? Indian Hotels Company Limited (IHCL). When? Today. Where? Tuticorin, Tamil Nadu, India. What? Opened a 100-key Ginger branded hotel. How? Through a greenfield project strategically located along the Tirunelveli-Tuticorin highway. The hotel features a Qmin restaurant, a lively bar, meeting spaces, and a fitness center. Why? To expand their presence, now totaling 28 hotels in Tamil Nadu, including 10 in development.
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PATA Strengthens Collaboration with Euromonitor International to Empower Data-led Tourism Growth in Asia Pacific

✈️ PATA renews its partnership with Euromonitor International to enhance data-driven insights for tourism growth in Asia Pacific. The collaboration, announced in Bangkok, will deliver analytical content for PATA's Destination Forecasts 2026–2028, including four- to five-page articles and webinars. Euromonitor brings global expertise from its 16 offices, leveraging 1000+ analysts across 210 countries. This partnership aims to support strategic tourism planning and sustainable industry growth.
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SiteMinder launches 20th anniversary year with major sweep at 2026 HotelTechAwards

🏨 SiteMinder, headquartered in Sydney, Australia, celebrated its 20th anniversary by dominating the 2026 HotelTechAwards. The company secured the 'Hotelier’s Choice Award' for the fifth year and 'Best Hotel eCommerce Platform' for the fourth consecutive year, among other major category wins. With over 50,000 global customers, SiteMinder processes more than 130 million hotel reservations annually, generating revenue over US$55 billion. Founded in 2006, it continues to innovate in the hotel tech ecosystem with its integrated platform.
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LivAway Suites® Opens Property in Tolleson, Arizona, Marking 10th Hotel Nationwide

🏨 LivAway Suites opened its 10th location nationwide in Tolleson, Arizona, marking its first in the state. Located 20 minutes west of downtown Phoenix, this new hotel is part of LivAway's expansion in Arizona, with five locations planned or under construction. The brand has 22 properties across the U.S. and aims to start 12 more in the next year. The Tolleson property offers full kitchens, Wi-Fi, and modern amenities, catering to long-term stays.
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Shangri-La Signs with United Bodrum Turizm for New Luxury Resort in Bodrum, Turkey

🏨 Shangri-La Group, in a deal with United Bodrum Turizm A.Ş., will manage a new luxury resort in Bodrum, Turkey. The announcement was made in Hong Kong, and the resort will open in early 2029. It will feature 70 guest rooms and 10 private villas, located near Yalıkavak Marina. This marks Shangri-La's second property in Turkey, following the success of its Bosphorus, Istanbul location.
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