Automatic - 10 Minutes News for Hoteliers

2 min

Is your hotel’s most-forgotten amenity actually your best branding tool?

📝 GCSTIMES, a pioneer in sustainable development since 2011, operates five centers in China, US, UAE, France, and Australia, with 14 subsidiaries globally. Serving over 140 countries and supporting 100,000+ hospitality groups, they focus on sustainable solutions, including eco-friendly products like wheat straw–based pens. Their brand portfolio includes GCS, AUROkeys, Xenyra, and Glint Spot, which provide sustainable smart cards and cultural gifts, promoting a thoughtful guest experience bridging work and rest.

3 min

Accrual Accounting for Hotels: How Fairmas Improves Financial Performance

📈 Fairmas, established in 2003, aids over 5,500 hotels globally with accrual accounting through software for financial planning and analysis. Accrual accounting captures revenues and expenses when incurred, not paid, providing a truer performance view. Challenges include managing multiple departments, delayed invoices, and manual adjustments. Fairmas simplifies accrual management, supports precise profit-and-loss analysis, and enhances decision-making through integrated financial insights, ensuring reliable, transparent reporting across hotel portfolios.

6 min

The Atlas Opens as Boston’s First-of-Its-Kind Lifestyle Destination and Social Hub

🌎 The Atlas Hotel, a boutique lifestyle destination, opens in Boston's Allston neighborhood at Harvard's Enterprise Research Campus. Designed by Marlon Blackwell Architects and INC Architecture & Design, it features 246 guest rooms, including 12 suites. Amenities include a living room lobby, meeting spaces, and a fitness center. Dining highlights are Ama restaurant and the upcoming Foxglove Terrace rooftop bar. The hotel emphasizes sustainability with LEED Gold and Fitwel certifications. Foxglove Terrace and The COOP retail debut in spring 2026.

2 min

#hotels #virtualtours #sales #marketing | Alan Newton

💻 78% of hotel chains have implemented AI, but outstanding loyalty growth doesn't always mean more automation. Successful hotels blend digital and human interactions, using virtual tours to enhance guest understanding before visits. This strategy results in higher booking conversion, reduced cancellations, improved satisfaction, and increased revenue. Virtual tours pre-qualify prospects, enabling staff to focus on memorable experiences rather than mismatched expectations, enhancing overall loyalty.

3 min

Tripadvisor Trendcast 2026 Introduces The Year of Meaningful Travel Experiences

🗺 Travelers in 2026 are prioritizing experiences: pet-friendly bookings surged 260% and extreme adventures by 79%. "Sweat Jetting" boosts marathon tourism, with Chicago Marathon seeing a 300% rise. Family trips are increasingly child-led, with heritage tours and cooking classes up 40% and 47%, respectively. Nightlife evolves with DJ sets on water (+29%) and listening bars (+64%). The Trendcast report analyzed data from 2024-2025, predicting evolving travel behaviors.

3 min

KG Hotel, a Remote Design Outpost on the Faroe Islands, to Open in the Spring of 2026

🏖️ In May 2026, KG Hotel will open in Klaksvík, Faroe Islands, adding to Nordic Hotels & Resorts' portfolio. Located in the city's fjord, it features 83 rooms, Alda Spa, and a restaurant named Sand. Klaksvík, with a population of over 5,000, is known for its fishing industry and serves as a hub for exploring the rugged landscapes of the Faroe Islands. Established in 1938, the town has a rich history rooted in the Viking Age.

3 min

Case Study: Hotel Opening Purchasing & Installation

🏨 A high-end dual-property hotel project in California faced delays due to missing FF&E components as the opening date neared. Despite construction progress, FF&E status was unclear. A project management team and procurement firm were involved, but lacked coordination on key dates. FF&E Consultants intervened, conducted assessments, coordinated installations, and facilitated temporary solutions. Both properties passed inspections and opened on time, thanks to a coordinated recovery plan that preserved the owner's investment.

2 min

Case Study: How a GDN Campaign Tripled a Luxury Hotel’s Breakfast Package Production

💰 A Google Display Network campaign was launched for a 5-star luxury hotel in Chicago, targeting travelers and business professionals. It significantly exceeded key performance indicators, achieving 4x the projected traffic and 3x the targeted revenue of $50,000, reaching over $150,000. The campaign's Return on Ad Spend (ROAS) was 12.5:1, demonstrating exceptional financial success and visibility for the hotel’s breakfast offer. The campaign used precise audience targeting, aligning with luxury travel and dining interests.

Travalyst initiative to drive industry-wide clarity on sustainability certifications ahead of the EU Empowering Consumers for the Green Transition Directive (ECGT)

🌎 Travalyst, led by Prince Harry, launches its second certification initiative, aiding compliance with the EU’s Empowering Consumers for the Green Transition Directive, effective September 2026. By collaborating with stakeholders, they aim to unify global sustainability standards for accommodations. The initial initiative started in spring 2024, and the current update provides an open-access list for transparency in the industry. Key dates include a learning session on February 11, 2026.

4 min

2026 is the year of the brand evolution

📱 In 2025, a major shift in hospitality emerged with AI-driven booking channels changing consumer behavior. Large language models (LLMs) reshaped hotel discovery and choice, demanding more comprehensive brand storytelling. Traditional web searches have evolved to longer, more detailed queries, making older optimization models obsolete. By mid-2025, Online Travel Agencies gained influence as AI narrators, challenging hotel brand ownership. Cendyn, with over 35,000 clients in 150+ countries, drives $20 billion in hotel revenue annually.

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