Automatic

Booking.com held onto the number one spot for the third year in a row, and at this point it’s hard to call that anything but structural dominance. The recurring themes…

In today’s landscape, where shifting guest expectations for a blended balance of autonomy and connection and advancing technology and digital concierge tools continue to influence the evolution of the hospitality sector, the question is no longer whether hotels should adopt these tools – but rather how and when can they strategically implement them in a way that enhances, rather than simply dilutes, the human connection? This will allow hotels to seamlessly blend hardware – these advancing technologies – with software – the thoughtful and personalized hospitality guests seek out.

Because most hotel failures are not design failures — they are operational failures designed in early stages.