The Rise of the Whycation: Hilton’s 2026 Trends Report Shows Travelers Are Choosing Intentional Itineraries
In the year ahead, travelers are redefining the journey and choosing trips that begin with purpose, not just a place. According to Hilton’s newly released 2026 Trends Report, The Whycation: Travel’s New Starting Point, the question isn’t “Where are we going?”, it’s “Why are we going?”
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