Booking.com global AI sentiment report
🌐 Jul 23, 2025, Booking.com's Global AI Sentiment Report highlights the mixed feelings toward AI in travel: 91% of people are excited, 79% familiar, but only 6% fully trust AI. While 89% seek AI in travel planning, just 12% trust it for independent decisions. AI outranks bloggers and influencers for 24%. Regional differences show Latin America and Asia–Pacific are more enthusiastic than North America and Europe. Fact-checking is crucial for 42%. Travelers want ethical, sustainable AI insights.
Share
