China’s outbound travel returns with AI in the driver’s seat
💻 Sep 24, 2025, Chinese outbound travel rebounds to pre-pandemic levels, with AI and social media reshaping travel plans. More than 60% use AI for planning or booking, while 86% follow travel influencers but mainly for tips, not direct bookings. Over 50% of trips this October are independent. Gen Z travelers, 71% of whom avoid group tours, lead the trend. October Golden Week bookings rise by 130% year-over-year, with Asia and Europe as top destinations. Visa-free policies enhance last-minute travel.
Share
