Why email capture rate should be your top priority in 2025
📧 EMEA hoteliers in 2025 focus on email capture rate to boost direct bookings and revenue. With the highest global database growth at 50% Year-over-Year, hotels still face 34% OTA-masked emails. Captured emails can yield $5.89 per email on average. Strategies to increase rates include training staff, creating touchpoints, and capturing emails at checkout. Full report at Revinate.
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