How OTAs are shaping hotel distribution in 2025
📈 Jun 24, 2025: The World Parity Monitor by 123Compare.me highlights that Booking.com and Expedia lead Google rankings globally, with Booking's paid visibility dipping slightly. Expedia boosts its paid ad presence, especially in North and Latin America. Regional OTAs like MakeMyTrip and Despegar.com frequently undercut hotel-direct prices in their markets. Strategic shifts necessitate hotels to reassess distribution costs and digital advertising to protect direct bookings. Read the full report on 123Compare.me.
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