Navigating Europe’s evolving travel market: Key Trends for 2025
🏖️ On Feb 28, 2025, the "European Travel Insights: Unveiling the Top Trends for 2025" report revealed industry shifts: 39-48% of travelers see no budget change, 28% increase it, 20% decrease. 24% spend more on refundable bookings, 33% on travel protection. Spain and Germany lead in rising travel costs (65%), UK at 58%. UK airline loyalty ranks highest at 66, outpacing hotel loyalty at 53 (European average: 62 for airlines, 53 for hotels). Flexible, value-driven pricing and personalized rewards are essential for brand loyalty.
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