Testing the impact of buy now, pay later across 150,000+ checkout sessions
💳 Yuval Shwager, Head of Product at Mixtiles, inquired about the impact of Buy Now, Pay Later (BNPL) options on checkout friction and card volume cannibalization. BNPLs now represent over $300 billion in global transactions. Stripe processed more than $1 trillion in transactions last year, about 1% of global GDP. Stripe conducted A/B tests on 150,000 payment sessions to assess BNPLs, which led to increased sales, revenue up to 14%, and higher conversion rates across a range of transaction values. Mixtiles implemented three BNPLs, resulting in thousands of dollars in increased revenue.
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