Automatic

💸 Recent analysis shows brands averaging £3.20 profit ROI from paid social, which contributes 9% of full profit volume. Influencer involvement increases ROI by 9% and social signal strength by 10%, while partnerships yield a 52% higher ROI compared to traditional paid social. Over 60% of social media users expect entertainment from ads. Paid social is set to become the largest global ad channel, overtaking search which was 68% larger less than a decade ago. The IPA reports less than 90% weekly reach for 16- to 24-year-olds and about 50% for those over 55 on social platforms. EssenceMediacom's GREAT planning framework addresses behaviour change, audience targeting, platform usage, purpose, and engagement strategy for improved paid social outcomes.

📖 Growth.Design offers a free cheat sheet summarizing cognitive biases principles, aiming to serve as a user empathy tool for feature development. Renowned author Nir Eyal endorses the resource as an ethical design reference for enhancing user experience. The cheatsheet is available for PDF download.

📊 High-profile leaders featured include Alexandre Lebrun, CEO of Nabla; André Martins, VP of AI Research at Unbabel; Aureliusz Górski, Founder & CEO of CampusAI; Börje Ekholm, President & CEO of Ericsson; Benedict Macon-Cooney, Chief Policy Strategist at Tony Blair Institute; and Daniel Ek, Founder and CEO of Spotify, among others, representing fields like AI, technology, policy, and commerce. These individuals hold pivotal roles at their respective organizations, influencing tech and AI sectors.

🏠 DIAMO helps increase property revenues by 35% while decreasing Online Travel Agency (OTA) commissions by promoting 70% direct bookings. They offer an AI-powered dynamic pricing system and manage digital marketing strategies, allowing property owners to focus on broader operational aspects. DIAMO supports a range of hospitality establishments worldwide, including independent hotels, B&Bs, and hotel groups. Their expertise has led to significant gross revenue increases for clients: +517% in Colorado (22 rooms), +170% in Massachusetts (14 rooms), +126% in Michigan (42 rooms), and +116% in California (14 rooms).