Automatic - 10 Minutes News for Hoteliers - Page 216

1 min

2025 Business travel trends: The future of corporate journeys

💲 On Mar 4, 2025, Amadeus Cytric and Globetrender outline business travel transformation with AI-driven travel management automating bookings and adjustments, hybrid workspaces spurring meetings in motion, tailored airline bundles, Gen Z's influence on travel policies, facial recognition for airport efficiency, wellness-focused travel with sleep labs and cryo chambers, and a surge in regional travel amid global uncertainties. Full insights at Amadeus.

1 min

Sabre Hospitality introduces SynXis Pay

💳 On Mar 4, 2025, Sabre Hospitality released SynXis Pay, offering over 250 payment methods like Apple Pay and PayPal, express checkout, and optimized payouts for hoteliers. Integrating multiple gateways, this solution, powered by CellPoint Digital, will be rolled out in phases to enhance booking experiences and address transaction inefficiencies.

1 min

Social Media’s growing influence on travel planning and booking

🌍 On Mar 4, 2025, Skift Research identified social media as a primary source for travel inspiration and booking, especially among Gen Z and Millennials, with Instagram and YouTube leading the trend. A significant 57% of travelers trust and are comfortable booking high-priced travel activities via social media. While travelers aged 18-34 are most open to social media bookings, those 35-54 show mixed feelings, and the 55+ demographic remains cautious. Companies like Klook are adapting by integrating bookings on platforms such as TikTok.

1 min

Accor’s bold reinvention: A luxury powerhouse on the rise

🏨 CEO Sébastien Bazin leads Accor's transformation, focusing on luxury and lifestyle hotels, with four major reorganizations in the past decade adopting an asset-light model. Accor expanded into ultra-luxury with Raffles and Orient Express and took a majority stake in Ennismore. Facing financing challenges in Europe and the U.S., Accor targets investments in the Middle East and Singapore. In the U.S., Accor aims for scalable growth through partnerships, maintaining a strong commitment to DEI, hiring over 100,000 employees annually, promoting internal career advancement.

1 min

Switzerland’s luxury tourism boom: Profitable, but at what cost?

🏠 Switzerland focuses on luxury tourism, targeting affluent travelers from the US, Gulf States, China, and India. Luxury hotel stays, though only 8% of overnight stays, generate about 25% of Swiss tourism revenues. Concerns include affordability and local impact, with high-end tourism potentially altering the character of alpine resorts. Switzerland's strategy looks to balance economic benefits with sustainability, amid warnings of a "tipping point" for the authenticity of mountain resorts. Full story at BBC.

2 min

The rise of credit card companies in travel

🏦 On Mar 4, 2025, Skift Research reported on banks and credit cards disrupting the travel industry by launching their own booking platforms, with Chase Travel's gross bookings rising from $8 billion in 2022 to $10 billion in 2023, aiming for $15 billion in 2024. Chase Travel has captured 7% of the $140 billion addressable spend on Chase cards in 2023 and targets 11% in 2024. OTAs like Expedia and Booking now fuel growth through B2B partnerships, even as they face increased competition from bank-led platforms, which are especially popular with Gen Z and Millennials.

3 min

Goodbye Clicks, Hello AI: Zero-Click Search Redefines Marketing

📈 Bain's survey reveals 80% of consumers use "zero-click" results in at least 40% of searches, dropping organic traffic by 15%-25%. AI search engines and LLMs like ChatGPT, with a 44% traffic increase in November 2024, and Perplexity, reaching 15 million users in late 2024, are changing user behavior. Around 60% of traditional searches don't lead to a click-through, and 40%-70% of LLM users use these platforms for various queries. Marketers must adapt by optimizing content for AI and diversifying formats to maintain relevance amidst these shifts.

1 min

Amex GBT eyes 2025 growth, October CWT deal closing

💳 Amex GBT reports a 10% YoY increase in TTV for Q4 2024, with a full year TTV of $30.5 billion (+8% YoY) and revenue hitting $2.4 billion (+6% YoY). Net loss slightly improved from $136 million in 2023 to $134 million in 2024. 80% of their Top 100 clients foresee stable or rising travel spend for 2025. SMBs remain flat yet contribute $2.2 billion to new customer wins totaling $2.8 billion. Amex GBT boasts high retention rates—97% overall and 99% among global multinationals. Regional TTV growth saw Americas at +5%, EMEA +2%, and Asia Pacific +12%. The DOJ antitrust trial for the CWT acquisition is set for September 8, 2025, with expectations to finalize the deal in Q3 or Q4 2025, as UK regulators show leniency.

1 min

January 2025 travel website rankings

🏖 Booking.com led the online travel booking market in January 2025, boasting 560.23 million visits. Competitors trailed, with Tripadvisor garnering 129.47 million visits, Airbnb with 104.03 million, Trip.com closely following at 104 million, and American Express capturing 102.44 million visits, emphasizing its niche in travel financial services. The data underscores the significance of comprehensive accommodation offerings, trusted reviews, and user-friendly booking systems in attracting travelers.

1 min

Google’s Hotel Ads shake-up

🏨 Google ended its commission-based model for hotel ads in February 2025, impacting small hotels. As of Mar 3, 2025, these hotels face a new pay-per-click system, leading to higher costs and a need for digital marketing proficiency. Data from 1,000 hotels shows a 6% decrease in impressions, 32% fall in clicks, and 28% drop in conversion rates. Direct bookings decreased by 6%, while dependency on OTAs increased by 4%. This change aligns with the EU's DMA and UK's DMCCA but strengthens large OTAs and hotel chains' dominance, pressuring small hotels to enhance direct booking strategies.

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