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Automatic

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  • 2 min

Influencer verlieren Einfluss auf die Urlaubsplanung der Deutschen

📷 A YouGov survey of 2,090 German consumers for Epsilon revealed only 8% want to be inspired by travel content on Instagram or YouTube. Over half (52%) find travel recommendations on social media and blogs exceed their budgets, with 18% stating costs are at least double their affordability, and 13% stating costs are thousands of euros above their budget. A third rely on friends and family for travel recommendations, with traditional travel agencies (21%) and travel media (17%) also influential. Young adults (25-34) are using AI chat recommendations (13%) and online forums like Reddit (17%) for travel ideas. CEO of Epsilon EU & Asia, Alban Villani, emphasizes the importance of realistic travel options and clear cost communication in marketing.
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  • 3 min

2025 Trends Forecast for Travel and Hospitality

🏖️ Amadeus and ILUNION Hotels report a trend towards regenerative tourism that benefits local communities and environment. Hospitality providers are adapting to "work from anywhere" by creating spaces that blend work, wellness, and adventure. There's a surge in nostalgia-driven tourism with travelers revisiting places from iconic cultural moments, and hospitality is integrating local culture to revitalize urban areas post-pandemic. Demand for hyper-personalization, wellness-driven travel, and food tourism is on the rise, with technology playing a key role in enhancing travel experiences. Sustainability-first itineraries emphasize biodiversity and water recycling, while local-first tourism focuses on authentic encounters in less crowded locations.
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What travelers really value in loyalty programs

🏆 Despite brands' investments in loyalty programs, these initiatives are stagnant with user growth flat since 2021. A Morning Consult report highlights travelers' dissatisfaction with complex enrollments and unclear rewards. To boost engagement, simplifying points redemption is key, while generational targeting could help attract new members. Full insights available in the report from Dec 13, 2024.
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  • 1 min

Shaping the future of luxury hospitality

🏨 On Dec 13, 2024, the hospitality industry is evolving to prioritize personalized experiences, integrating small details that foster connections and enhance stays. To balance luxury with convenience, hotels offer all-inclusive packages. Technology plays a crucial role through virtual tours, digital concierge services, smart room features, and eco-friendly innovations. The industry's drive for excellence and sustainability reflects in custom, high-quality experiences and green technology adoption. Full details at Glamour.
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Marriott plans outdoor hospitality brand

🏕 Marriott acquired Postcard Cabins on December 13, 2024, adding over 1,200 rural cabin units across the US to its portfolio. The hotel giant also partnered with Trailborn, enhancing its outdoor lodging collection and catering to the rising demand for nature-centric travel experiences. The strategy focuses on expanding accommodation offerings in destinations that inspire awe. Postcard Cabins will maintain its commitment to offering transformative outdoor experiences.
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The importance of digital keys in Apple Wallet for Hotels

🏨 On December 13, 2024, digital keys in Apple Wallet have transformed the hospitality industry, offering guests a streamlined check-in process and room access via iPhones and Apple Watches, eliminating the need for physical keycards. Enhanced security is provided through encrypted digital keys and biometric authentication. The upgrade to smartphone and smartwatch access aligns with modern expectations for a tech-driven guest experience. For more details, visit Fuel Travel.
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PwC: 2025 UK hotel market outlook

🏕 On Dec 13, 2024, the UK hotel market's 2025 outlook showed cautious optimism with a potential boost in inbound tourism due to below-average GDP growth making the UK more affordable for international travelers. Despite domestic demand being pressured by this slow GDP growth and reduced confidence, the weakened pound and resilient travel demand from the US, Europe, and Asia could strengthen the sector. Challenges include rising costs from higher employer National Insurance Contributions (NICs), increasing minimum wage, and escalating property prices. Strategies like cost reduction, operational efficiency, sustainability, and capital optimization are recommended for hotels. A full report is available on PwC's website.
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Booking.com expects significant savings from its “transformation”

💸 Booking Holdings targets annual savings up to $450 million from organizational changes announced in early November. By December 12, 2024, they expect one-third of savings from Booking.com job cuts. Savings also from process modernization, systems upgrades, and reduced real estate. CFO Ewout Steenbergen aims to grow revenues faster than fixed costs, focusing on flights, attractions, rideshare, Asia, and fintech to outpace market growth.
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How to run a hotel with 80% less staff

🏨 The Zipper Hotel & Apartments in Düsseldorf, Germany, opened in November 2023 with only six employees. Using the Like Magic platform since December 2024, they've cut staff needs by 80% for their 168-room hotel. The technology enables both staff and guests to manage tasks via smartphone, including check-in and service requests. Training takes 1.5 days, and guest ratings are high: 4.6 on Google and 8.8 on Booking.com.
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