Automatic

In 2025, the national lodging market has continued to demonstrate resilient performance, maintaining strong average daily rate (ADR) and revenue per available room (RevPAR) metrics despite flat occupancy growth. Compared to 2023 and 2024, ADR and RevPAR have remained near record levels, driven by solid group and business travel in primary markets, even as some leisure markets began to stabilize or soften. National occupancy remained unchanged from 2023, but overall hotel revenues have continued to grow modestly year over year. These trends suggest a market that has largely stabilized following the disruptions of the pandemic era. Nevertheless, the high cost of debt and capital, coupled with elevated construction costs, continues to weigh heavily on new hotel development activity. As a result, while the underlying performance environment remains favorable for development in theory, actual construction has been subdued, with the supply growth forecast for 2025 falling well below pre-pan...

Key Takeaway: Your GEO should build on top of your SEO strategy.

The real magic begins at check‑in, when a child is handed a key card, a new friend—choosing their very own dolphin companion in playful pink or cool blue. With its cheerful silhouette, it’s a little piece of summer they can wear, evoking sunny days and happy splashes the moment they clip it on.