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Automatic

2824 posts

Top 2025 wellness trends according to Accor

🏠 Accor, a hospitality industry leader, forecasts 2025 wellness trends: evidence-based wellness, replacing fads with credible solutions; a rise in active wellness travel, including outdoor and sports activities post-pandemic; and heightened focus on brain health for ages 25 to 75, emphasizing cognitive function and mental clarity. Announced on Dec 5, 2024, these insights suggest a shift from relaxation to athletic experiences in wellness travel.
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The hotel guest experience of the future

📌 On Dec 5, 2024, it was highlighted that 86% of shoppers will pay more for better customer experiences. The guest journey has evolved to a continuous cycle, starting from the inspiration phase through post-stay engagement. Understanding and exceeding guest expectations at every stage is crucial for seamless hospitality and long-term profitability. Full story at Bookboost.
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Loyalty program partnerships are gaining popularity

💲 EY's 2024 Loyalty Market Study reveals 45% of corporate respondents aim to create a rewards ecosystem within the next year. Coalition loyalty programs are designed to broaden customer reach, adapt to online shopping trends, provide value amid rising prices, and appeal to younger demographics (ages 25-44) by offering personalized, multi-brand rewards. These programs are growing as a strategy to enter new markets, cross-promote, and enhance brand visibility. For more insights, visit Hotel Dive and EY.
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Google on generative AI, voice and the future of travel search

📰 Julie Farago, Google VP of Engineering for travel and local search, at the Phocuswright conference on Dec 4, 2024, revealed that her team of 700 manages two billion daily searches, with 15% being new queries. Voice search and generative AI are shaping the future of search, especially in complex fields like travel. Google prioritizes innovation with accountability, tagging all AI-generated results and focusing on factuality, aiming for a balance of boldness and responsibility.
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The AI dreams of Booking.com

📍 Dec 4, 2024: Glenn Fogel, CEO of Booking Holdings, suggests AI could enhance travel planning but won't replace human advisors. Booking's AI trip planner offers real-time itinerary changes, weather updates, and pricing. Despite AI's advancements, human expertise, personalization, and connection remain irreplaceable for travelers who value these qualities, ensuring the continued importance of travel advisors in the industry. Full story at Travel Market Report and Quartz.
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How Marriott is redefining loyalty and personalization

🏨 Marriott's Bonvoy brand, discussed by Chief Customer Officer Peggy Roe on December 4, 2024, shapes the hotel's identity by connecting travelers with unique experiences, tailored to various life stages. Bonvoy uses first-party data to personalize guest experiences, reflecting a shift in consumer preference towards experiences over accommodations. The result is a diverse portfolio offering homes, villas, and partnerships that cater to individual customer needs.
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Marketing, demand and digital change: How can hotels adapt?

📱 On December 4, 2024, hotels are advised to adopt a multi-faceted digital marketing approach using around 20 digital tools to target the right audience, engage at multiple touch points, and drive direct bookings, as technology, including AI, is integrated into everyday life. The focus has shifted from simple websites and generic campaigns to more sophisticated strategies. Full details are available at Hospitality.Net.
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Hospitality trends 2025

📈 Dec 3, 2024, EHL Insights Report on Hospitality Outlook 2025 reveals AI may contribute $15 trillion globally by 2030, enhancing staff focus on human interaction. Personalization via AI and partnerships offers hotels a competitive advantage. Employee well-being is emphasized due to skilled worker shortages, demanding mental health initiatives, purpose, financial stability, and flexible work. Travel trends shift towards transformative experiences for mental, physical, and spiritual health. Sustainability extends to employee and community well-being, urging hospitality to adopt comprehensive sustainable practices. Full report at EHL's website.
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