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Hotel CEOs look to ‘certainty’ for business travel growth

🏨 At the Americas Lodging and Investment Summit on Feb 3, 2025, analysts predicted moderate growth for the hotel industry. Ryan Meliker expects modest corporate travel growth due to declining profits and a slower stock market. STR forecasts a 1.6% rise in U.S. average daily rates and a 1.8% increase in RevPAR, with luxury hotels driving growth. Kalibri Labs projects a 1-3% RevPAR growth but cautions about hotel expenses rising 5-10%. Hilton and Wyndham CEOs are hopeful for improved business travel under Trump's administration, while Marriott's CEO warns of potential travel disruptions. Group travel is set to grow 5% in 2025, with luxury hotels stable, midscale hotels challenged by supply, and economy hotels benefiting from high demand.
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Engaging guests with romantic promotions

💖 Flemings Hotels offers a Valentine's package with breakfast, flowers, and prosecco. Meininger Hotels entices with a playful 10% deal for "flirty lovebirds". Shivas Galaxy Hotel uses a GIF and countdown timer to spark urgency for Valentine's bookings. Get details at The Hotels Network. (Published on Feb 3, 2025)
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Hopper eyes $10b IPO

🏆 Hopper, a Montreal-based travel data provider, is considering an IPO with a potential valuation of $10 billion as of Jan 28, 2025. The app, favored by millennials and Gen Z, predicts prices for travel-related services. It boasts a workforce of around 650 remote employees and has a business-to-business service aiding companies like Capital One Financial Corp. Hopper's revenue streams include commissions on travel bookings, price guarantee fees, and primarily corporate partnerships.
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How responsible travel is evolving

🏉 U.S. sustainable travel market projected to grow from $66.22 billion in 2023 to $116.46 billion in 2029. Over 70% of travelers seek sustainable tourism experiences. Sustainable travel includes engaging with local communities, minimizing environmental impact, and embracing local traditions. TravelPulse reports this segment as the fastest growing in the industry. Key aspects: local experiences, environmental conservation, and cultural respect. (TravelPulse/Travel Weekly, Jan 28, 2025)
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Hilton closes 2024 with record growth

🏨 Hilton achieved a historic milestone in 2024 with the largest single-year room growth in over 100 years, adding 973 hotels and 100,000 rooms, and attained a 7.3% net unit growth. On Jan 28, 2025, it was reported that Hilton signed contracts for 1,430 hotels, totaling 154,000 rooms, pushing the development pipeline to 3,600 hotels and over 498,500 rooms, an 8% increase in pipeline rooms from the previous year. Additionally, construction commenced on 88,500 rooms, marking the company's highest level of construction starts. Globally, Hilton leads with one in five hotel rooms under construction set to join its portfolio.
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Consumers in favour of sustainable travel but cost is king

🌍 The World Travel & Tourism Council (WTTC) released a report on Jan 28, 2025, indicating a discrepancy between travelers' stated sustainability preferences and their actual choices. Over 50% of travelers prioritize cost and ~30% quality over sustainability, with only 11%-7% considering it a primary factor. Additionally, over 10% report no exposure to sustainability messaging. The report, in collaboration with YouGov, emphasizes this 'Say-Do Gap' in sustainable travel behavior.
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Maximize corporate bookings through the GDS channel

📌 Jan 27, 2025 - Hotels connected to a Global Distribution System (GDS) often struggle to secure corporate bookings due to lack of visibility and preference among corporate travel bookers. Cendyn offers a guide, "10 Tips to Maximize Corporate Bookings Through the GDS Channel," with strategies to enhance GDS profiles, attract corporate travelers, and increase revenue. The guide is available for download at Cendyn's website.
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Reasons why you need hotel business intelligence

📊 Revenue managers use BI tools to optimize hotel operations, enhance guest satisfaction, and stay competitive as of Jan 27, 2025. These tools analyze large data sets for actionable insights on performance metrics like occupancy rates. They offer real-time data, predictive analytics for pricing strategies, and customizable reports for different departments, aiding in data-driven decisions and long-term profitability. For more information, visit Lighthouse.
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