Traveler preferences: Human interaction vs. digital in travel
🏠 On Nov 12, 2024, Phocuswright released a report indicating travelers favor human interaction for certain services, despite the rise of digital tools. Key insights reveal digital preferences for check-ins and bookings, but human assistance is chosen for tours and customer service, particularly by those under 55 and tech-savvy individuals. While mobile apps lead digital check-in methods, high-speed Internet remains the essential technology, and advanced options like facial recognition and virtual concierges are less sought after.
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