Posts by author

Automatic

2817 posts

How to use email to sleigh hotel sales this holiday season

🎄 On Nov 5, 2024, hoteliers are advised to focus on email deliverability as part of their holiday marketing strategy. Maintaining a strong sender reputation is crucial for ensuring emails reach inboxes and not spam folders, impacting conversion rates. Personalizing content like family stay packages or cocktail class certificates boosts subscriber engagement. Ongoing optimization of the email database and marketing efforts is essential for sustained high conversion rates. Source: Cendyn.
View Post
Share

Expedia and Microsoft Bing launch strategic partnership

🏖 Expedia Group integrates Rapid API with its One Key rewards program, enabling Microsoft Bing users to book from 750,000+ properties globally as of Oct 31, 2024. Bing’s hotel search is live in 16 markets, with Expedia as the preferred provider in the U.K., Italy, France and more. Arrivia's 2024 Travel Outlook reports a 56% rise in brands offering new loyalty rewards, up from 47% in 2022. Travelers can earn rewards from both Expedia and Microsoft programs.
View Post
Share

Google on what the travel industry will look like by 2040

📍 New research from Google and Deloitte anticipates a 60% surge in international travel by 2040, with trips reaching 2.4 billion annually. By 2040, India, China, and the U.S. will dominate as the top source markets for travelers. Indian travelers are expected to quintuple, influenced by increased passport ownership and easier visa processes, typically booking flights under 50 days in advance. The U.S. influences 10% of European travel demand and 40% of non-European visits in Europe, with 78% of Americans preferring trusted brands. Spain is poised to surpass France as the most visited country, with Mexico cracking the top five destinations, indicating a shift in travel preferences. 📅 Oct 31, 2024.
View Post
Share

Technologies and strategies shaping direct hotel bookings

🏨 On Oct 31, 2024, H2C's "2024 Global Hotel Direct Booking Acceleration Study" revealed strategies for hotel direct bookings. Mobile bookings may reach nearly 50% of all IBE sales in 2-3 years. AI use in IBE has risen since 2020, enhancing personalized bookings and chatbots. Loyalty programs, offered by half of hotel chains, contribute under one-third of total revenue. Ancillary revenue remains largely untapped, with breakfast as the top item; 25% of IBEs offer ancillary sales, and 75% are interested in it.
View Post
Share

Booking.com’s AI Trip Planner got a big update

📡 Booking.com introduced a new AI travel planner on October 31, 2024, allowing users to search for accommodations with natural language and get AI-curated responses. The Smart Filter tool scans the site's inventory and applies relevant filters based on user queries like "hotels in Amsterdam with a great gym." The AI also answers specific property queries and will soon provide AI-generated review summaries. Currently available in the U.S., U.K., Australia, New Zealand, and Singapore, it's expected to support local languages in six European countries soon.
View Post
Share