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Alipay+ and the future of mobile payments in travel

💳 Alipay+ saw strong growth in 2024, reflecting the travel industry's shift towards digital payment solutions. On October 14, 2024, the platform highlighted the convenience of mobile wallets for international travelers, eliminating the need to carry cash or face high foreign transaction fees. Key features include the use of familiar apps like Alipay, GCash, and Touch 'n Go in destinations such as Japan, South Korea, and Thailand. Alipay+ also offers marketing services, allowing merchants to promote targeted discounts and promotions to travelers.
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Strategies for hotels to use influencer marketing to drive brand growth

🏨 On October 11, 2024, in the competitive hospitality market, hotels are adopting influencer marketing to boost brand awareness and increase bookings. Key strategies include identifying the right influencer, favoring quality over quantity by choosing niche or micro-influencers, and using influencers to enhance reach and engagement, thus strengthening social media strategy over time.
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The GDS: A powerful yet overlooked hotel distribution channel

💸 On October 11, 2024, it was reported that hotels are leveraging the Global Distribution System (GDS) for business travel bookings, with 80% being corporate. The GDS bookings saw a 54% year-over-year increase from January to May. The average stay via GDS is 2.55 days, and it has a low cancellation rate of 4.6%. Despite misconceptions, GDS distribution costs are low, averaging 18-20%, just behind direct bookings. Business travelers are twice as valuable as leisure travelers to the industry.
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Business travel maintains appeal among European professionals

✈ On Oct 11, 2024, an AirPlus study surveyed 543 business travelers across nine European countries, revealing 51% view business travel as a status symbol. Specifically, 37% feel "important or superior" due to business trips, and the same percentage believes frequent travelers are seen as "especially important." Men (44%) more than women (29%) agree frequent business travelers are viewed as more important. Furthermore, 45% appreciate the ability to combine business with leisure, with younger generations valuing this blend more than older cohorts.
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AI usage has skyrocketed among European travelers

🏖️ Oct 11, 2024 - A report shows Europeans plan 2.9 international vacations in two years. AI use in travel planning is surging, especially among Gen Z using tools like ChatGPT. YouTube leads in travel inspiration, with Instagram close behind. Sustainability is a key factor; 27% of Europeans will pay more for eco-friendly travel, with 36% of Spaniards avoiding unsustainable destinations. The U.S. sees rising travel intent, while Europe remains the top choice. 70% of European travelers extend business trips for leisure, notably in the UK and Germany.
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