Automatic - 10 Minutes News for Hoteliers - Page 24

2 min

When Access Becomes an Experience: Ready to Unlock the Door with GCSTIMES Doll Key Cards?

💰 Since 2011, GCSTIMES has evolved into a global platform for sustainable solutions with operational centers in China, US, UAE, France, and Australia, and 14 subsidiaries worldwide. They support 100,000+ hospitality groups in 140+ countries in achieving sustainable goals. Their innovations include sustainable smart cards and creative key cards, emphasizing cultural heritage and low-carbon development. GCSTIMES integrates technology and sustainability, offering products like the doll key card that enhances guest experiences in hospitality.

2 min

Lead nurturing emerges as a critical growth lever for hotels

📈 Dec 18, 2025. Hotels are shifting focus to systematic follow-ups to convert demand into bookings. Lead nurturing using CRM systems is now critical, as guest decision paths are non-linear, involving multiple devices and channels. Automation enhances response speed, while personalized communication boosts conversion rates and revenue. Performance gains are measurable, but technology gaps can hinder success. Long-term relationships are strengthened through consistent post-stay communication, increasing guest loyalty and repeat business.

2 min

Hotels as experience platforms

🎮 Atari Hotels plans to start construction on its flagship Phoenix property in late 2026, designing the hotel as an entertainment venue in Phoenix’s Roosevelt Row Arts District. The project, by Räkkhaus, will have fewer rooms, focusing on esports, gaming, concerts, and nightlife to drive revenue beyond lodging. This approach highlights a shift in urban hotels towards becoming experience platforms, relying on dining, retail, events, and gaming for a mixed-use revenue strategy.

4 min

Mews product update helps hotels do more with leaner teams and tighter margins

📲 [London, 11 December 2025] Mews introduces a winter product update enhancing hotel operations. Efficiency boosts include a 24% improvement in front desk operations and a 31% reduction in manual errors. New tools automate billing, streamline financial processes, and improve revenue protection. Mews’ system, serving over 12,500 customers in 85+ countries, supports hotels with smarter tech integration and funding options, including €2 million accessed via YouLend. The update aims to help hotels manage tighter margins and staffing shortages more effectively.

4 min

Excellence Endowment Bolsters Senior Living Programing in Hospitality Management

📖 Penn State's School of Hospitality Management (SHM) launched the Discover Hospitality in Senior Living Excellence Endowment with $25,000 gifts from Liberty Lutheran and Waverly Heights. This fund supports senior living management programming, including the HM 306 course, guest speakers, and student field trips. Since 2010, the initiative has engaged students with senior living careers. Waverly Heights, founded in 1986, and Liberty Lutheran, established in 1991, are key partners. SHM was established in 1937 and is a leading institution in hospitality education.

2 min

Annua Signature Hotels Announces Gran Hotel Margalida

🏨 Opening in May 2026, Gran Hotel Margalida in Banyalbufar, Mallorca, will be ANNUA Signature Hotels' fifth Mediterranean destination. The hotel offers 29 ocean-facing rooms, a full spa, and unique dining experiences focusing on Mallorcan cuisine. Designed by architect Alvaro Onieva and interior designer Virginia Nieto, the venue provides a cinematic luxury experience, featuring sunsets, guided walks, and private sailings. The hotel is also a venue for weddings up to 150 guests.

Hilton Milwaukee Completes $42 Million Transformation

🏨 Hilton Milwaukee, originally opened in 1928, completed a $42 million renovation—the largest in Marcus Hotels & Resorts' history. The upgrade includes a refreshed lobby, 554 restyled rooms, and over 34,000 sq ft of meeting space, maintaining historic elegance while adding modern amenities. The hotel, a Milwaukee landmark, is centrally located near key attractions like the Baird Center and Fiserv Forum, offering diverse dining options and serving as the city's premier convention venue.

2 min

The “Oh Sh**” moment every Revenue Manager has had

📈 Revenue managers often face "oh shit" moments when projections falter, rates are misjudged, or market conditions shift unexpectedly. Key scenarios include misplaced confidence in rates or missed spikes in demand. Successful managers maintain emotional control, avoid panic, and strategically analyze issues. Fabian Bartnick emphasizes that effective revenue management involves decision-making without certainty and adapting quickly to changes. Experienced managers recover swiftly from these moments, distinguishing them from average managers.

3 min

Munksjöstaden Hotel, a New Landmark by Nordic Hotels & Resorts, to Open in Jönköping in 2028

🏨 Nordic Hotels & Resorts will open the 120-room Munksjöstaden Hotel in Jönköping, Sweden, by Lake Munksjön in 2028. The hotel will feature a bistro, bar, café, wellness facilities, and a 35-degree indoor pool with a lake view. Construction starts in autumn 2026. The hotel will occupy a former factory space and host events for up to 1,000 people. It's set to blend Jönköping's industrial heritage with contemporary design.

9 min

Strategic partnerships that help your independent hotel stand out from the competition

🛁 Local or regional DMOs can boost a hotel's visibility through expansive marketing campaigns and insights into travel trends. Technology partners streamline operations for better efficiency and decision-making. Collaborating with local suppliers enhances guest experience and supports the local economy. Distribution partners increase reach, visibility, and booking potential. Associations provide industry insights and networking benefits. Such partnerships help hotels stay competitive, expand reach, and offer authentic hospitality experiences. Lighthouse supports over 70,000 hotels worldwide with market insights and pricing tools.

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