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Automatic

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Adeera signs new deal to deploy Amadeus Digital Media in Saudi Arabia

Saudi Arabia-based Adeera has signed a new agreement to use transformative travel technology, Amadeus Digital Media. Through advanced omni-channel advertising strategies, Adeera will be able to better reach travelers at the moments they are most likely to book, across paid search, display, and social media. Thomas Grundner, Chief Commercial Officer at Adeera, says: “Using Amadeus’ market intelligence, we will be able to refine our outreach and offer travelers more compelling reasons to choose Adeera. The ability to integrate marketing, distribution, and data insight into a single platform stands out as a significant advantage. “Beyond the product, we appreciate the partnership approach with Amadeus and the opportunity to grow together as Adeera expands. This mix of technology and collaboration provides us with the foundation we need to achieve our ambitious growth goals.” Adeera is working to transform hospitality in Saudi Arabia, showcasing the kingdom’s rich tradition of hospitality...
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The Luce, St. Pete Beach’s Newest Coastal Lifestyle Retreat to Welcome Guests Early 2026

The highly anticipated new addition to St. Pete Beach’s vibrant shoreline, The Luce, a Tribute Portfolio Hotel, is set to make its debut early 2026. Owned by The LCP Group, helmed by CEO Francis Lively, and managed by Crescent Hotels & Resorts, the hotel serves as the newest addition to the Tribute Portfolio brand, the growing collection of characterful, independent hotels from Marriott Bonvoy. With 200 stylish accommodations, including a selection of bungalow studio suites, The Luce will offer guests a playful yet polished nine acre beachfront retreat designed for both relaxation and celebration.
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Pan Pacific Hotels Group Opens Pan Pacific Dalian

Pan Pacific Hotels Group (PPHG), the hospitality arm of Singapore-based UOL Group Limited, proudly announces the opening of Pan Pacific Dalian. This marks PPHG’s seventh hotel in China and its first in the vibrant coastal city of Dalian. Strategically located on Youting Road, Pan Pacific Dalian offers guests a harmonious blend of contemporary comfort and authentic local experiences. The hotel’s prime location provides easy access to Xinghai Square, Dalian World Expo Centre and Dalian Xinghai Convention & Exhibition Centre making it an ideal choice for both business and leisure travelers. Located in Northeast China, Dalian is fast emerging as a coastal economic powerhouse, renowned for its growing influence in international trade, maritime innovation, and as a MICE (Meetings, Incentives, Conferences, and Exhibitions) destination. In 2023 alone, the city reported an 87.8% increase in tourist arrivals over the previous year [1], exceeding pre-pandemic levels, while its GDP reached RMB 95...
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2026 Luxury Travel Trend Outlook: Modern Currency PR Reveals The Top Trends Shaping the Future of Hospitality

Award-winning luxury travel and hospitality PR and digital media agency Modern Currency Public Relations®, today announces the release of its third annual Luxury Travel & Hospitality Trend Report Forecast for 2026, a forward-looking industry lens that examines the cultural, behavioral, and economic forces reshaping how U.S. and global travelers will seek, spend, explore, and experience the year ahead.
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Sonder Hotels Liquidation Exposes Limits of Tech-First Hotel Models

Sonder, once a high profile hospitality startup promising a tech enabled alternative to hotels, has entered liquidation after a failed attempt to scale an asset heavy model and a collapsed partnership with Marriott. Its downfall highlights the risks of branding operationally intensive real estate businesses as tech companies, the difficulty of integrating with legacy hotel systems, and a broader investor shift toward sustainable, asset light or hybrid hospitality models.
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