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Only 10% of Hotels Use AI Structurally, Risk Becoming ‘Sleeping Utilities’

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  • 9 March 2026
Monday brought urgent warnings and strategic reflection. Hotelschool The Hague research shows only 10% of Dutch hotels use AI structurally, warning the sector risks becoming sleeping utilities controlled by tech platforms. An interview with Dr. Willy Legrand explores why 40 years of sustainabilit...
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Why Hotels Are Rethinking Traditional Cable TV

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  • 9 March 2026
Hotels are moving away from aging cable infrastructure toward hospitality-grade streaming platforms that combine live TV with familiar streaming interfaces.
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Rosewood Hotel Group Introduces Global Gender-Neutral Parental Leave Standard of 16 Weeks Fully Paid Leave for Associates Worldwide

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  • 9 March 2026
The 16-week paid leave policy takes effect January 2026 and supplements local benefits where they fall short of the global minimum.
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The Regenerative Question: A Conversation with Willy Legrand at ITB Berlin

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  • 9 March 2026
Dr. Willy Legrand discusses why 40 years of sustainability frameworks have failed to prevent environmental decline and explores regenerative tourism as a transformative alternative.
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Changing the Spark Plugs Won’t Start a Car That’s Out of Gas

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  • 9 March 2026
Hotels waste marketing spend chasing demand instead of creating it, allowing OTAs and intermediaries to control traveler decisions from the start.
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The 5 Pillars of a Best-in-Class Hotel PMS

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  • 9 March 2026
Growing hotel brands need flexible PMS platforms with open APIs, performance analytics, and cloud accessibility rather than rigid all-in-one systems.
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Hospitality sector risks losing control over guests to Tech Giants: Hotelschool The Hague sounds alarm over ‘AI Power Gap’

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  • 9 March 2026
Hotelschool The Hague research shows only 10% of Dutch hotels use AI structurally, warning the sector risks becoming 'sleeping utilities' controlled by tech platforms.
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From Execution to Influence: Women Shaping the Future of Business Travel

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  • 9 March 2026
Joyce Macieri of Minerva Foods discusses how women have evolved from operational roles to strategic leadership positions in corporate travel management.
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The AI Power Gap: Hospitality Lags Behind as Value Shifts to Tech Giants

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  • 9 March 2026
Hotelschool The Hague research shows only 10% of Dutch hotels use AI structurally, warning the industry risks becoming 'sleeping utilities' for tech giants.
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Doug Kennedy’s Next Staff Training Webcast: Five Crucial Things Hotel Group & Event Salespeople Should Do With Every Inbound Lead

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  • 9 March 2026
Kennedy's free 40-minute webcast focuses on lead response best practices for hotel sales teams in a challenging market.
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