Automatic

Centara Hotels & Resorts, Thailand’s leading hotel operator, and NUO International Hotel Management Co., Ltd., recently signed a strategic Letter of Agreement to collaborate on brand development and international expansion. This landmark partnership represents a powerful alliance between two leading hospitality brands and a meaningful exchange between “Chinese Service” and “Thai Hospitality,” aimed at delivering exceptional experiences to global travellers.The signing ceremony, held at NUO Hotel Beijing, was attended by senior executives from both organisations, including Mr. Thirayuth Chirathivat, Chief Executive Officer of Centara Hotels & Resorts, Mr. Michael Henssler, Chief Operating Officer, alongside Mr. Jack Xia, Managing Director – Centara China, Mr. Tyrone Tang Ming, General Manager of NUO International, Mr. Andy Xu Jia, Deputy General Manager, and Ms. Yuki Qu Jing, Vice President of Marketing.

Why data, algorithms, and engagement layers are becoming the new distribution battleground for hotels Nov 24, 2025 Artificial intelligence is accelerating a fundamental shift in hotel distribution, moving the battleground…