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What Google’s cookie reversal means for travel

🌍 On Nov 5, 2024, Google paused its plan to phase out third-party cookies in Chrome, impacting travel advertisers. This move, driven by privacy concerns and regulatory pressure, signals a shift towards first-party data and contextual advertising. Travel brands are advised to invest in diverse, privacy-focused strategies amid the ongoing digital landscape evolution. Despite Google balancing regulator and advertiser interests, reliance on third-party cookies is not seen as a long-term solution.
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Sabre Hospitality launches SynXis Insights

📅 On Nov 5, 2024, SynXis Insights was introduced, delivering hoteliers a comprehensive view of reservation data with daily updates. It offers 15+ filtering options for performance metrics comparison, developed in partnership with Google, utilizing Google Cloud's analytics tools. The tool consolidates data from various sources including SynXis Booking Engine, Voice Agent, GDS, and OTAs, featuring six dashboards for in-depth analysis. Designed to reduce manual effort and improve revenue strategies, it empowers property and chain-level administrators. Full story at Sabre Hospitality.
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Travel Tuesday is real – and growing

💰 Travel Tuesday, a day for deals on travel-related purchases, gains momentum with search interest projected to surge over 500% from 2021 to 2023 according to McKinsey & Company. Originating in November 2017, the term saw a decline during the pandemic but experienced a significant rebound in North America, Western Europe, and Australia in 2022 and 2023. The trend, strongest in American and Canadian markets, also shows growth in Australia, the UK, the Netherlands, and Spain.
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Expedia Chair Diller says deal with Uber ‘not going to happen’

🛫 On Nov 5, 2024, Expedia Chairman Barry Diller confirmed to CNBC that a potential acquisition of Seattle-based Expedia Group by Uber, rumored last month by the *Financial Times*, will not occur. Despite acknowledging the sensible aspect of an Uber-Expedia "industrial combination," Diller, who also chairs IAC and holds enough voting shares to block deals, envisions Expedia's significant growth independently.
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How to use email to sleigh hotel sales this holiday season

🎄 On Nov 5, 2024, hoteliers are advised to focus on email deliverability as part of their holiday marketing strategy. Maintaining a strong sender reputation is crucial for ensuring emails reach inboxes and not spam folders, impacting conversion rates. Personalizing content like family stay packages or cocktail class certificates boosts subscriber engagement. Ongoing optimization of the email database and marketing efforts is essential for sustained high conversion rates. Source: Cendyn.
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Google on what the travel industry will look like by 2040

📍 New research from Google and Deloitte anticipates a 60% surge in international travel by 2040, with trips reaching 2.4 billion annually. By 2040, India, China, and the U.S. will dominate as the top source markets for travelers. Indian travelers are expected to quintuple, influenced by increased passport ownership and easier visa processes, typically booking flights under 50 days in advance. The U.S. influences 10% of European travel demand and 40% of non-European visits in Europe, with 78% of Americans preferring trusted brands. Spain is poised to surpass France as the most visited country, with Mexico cracking the top five destinations, indicating a shift in travel preferences. 📅 Oct 31, 2024.
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Technologies and strategies shaping direct hotel bookings

🏨 On Oct 31, 2024, H2C's "2024 Global Hotel Direct Booking Acceleration Study" revealed strategies for hotel direct bookings. Mobile bookings may reach nearly 50% of all IBE sales in 2-3 years. AI use in IBE has risen since 2020, enhancing personalized bookings and chatbots. Loyalty programs, offered by half of hotel chains, contribute under one-third of total revenue. Ancillary revenue remains largely untapped, with breakfast as the top item; 25% of IBEs offer ancillary sales, and 75% are interested in it.
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