Very Important Pet: the dog-friendly stays boosting luxury hotel revenue
🐶 In a bid to boost weekend occupancy, London's South Place Hotel embraced a dog-friendly luxury strategy. By treating pets as "Very Important Pets," the hotel offers personalized services for dogs, like plush beds and seasonal menus. This approach led to a rise from zero dogs to 3-5 dog-accompanied room bookings per weekend. The strategy also extends beyond amenities, including staff training for pet interaction, and leveraging SEO and social media for marketing.
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