Automatic

Each week, we step behind the scenes to uncover the real stories of entrepreneurs and industry leaders: their challenges, breakthroughs, and what truly drives them. This first series captures inspiring conversations with participants from the EHL Summit, airing every Wednesday on Spotify.

The San Francisco lodging market has been experiencing a major rebound in performance, with RevPAR up 8.9% as of year-to-date August. This improvement has been driven by a strong convention calendar, major employers implementing return-to-office mandates, and modest growth in tourism levels. San Francisco Travel Association anticipates Moscone Center will generate over 650,000 room nights in 2025, which equates to roughly 106.0% of 2023 levels but only 68.0% of peak 2019 performance. Salesforce, the city’s largest private employer, implemented a full return-to-office policy in January 2025. Gap, Inc. has been phasing in a return to office, increasing from two days a week in January to five days a week by the end of September 2025. The City of San Francisco has also implemented a four-day in-person mandate beginning August 2025.

The U.S. hotel industry reported mixed year-over-year comparisons, according to CoStar’s latest data through 1 November. CoStar is a global leading provider of online real estate marketplaces, information and analytics in the property markets.