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  • 4 min

Hilton Continues Rapid Growth in Türkiye with New Signings across Four Brands

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  • 3 February 2026
🏨 Hilton expands growth in Türkiye with five new properties across four brands, enhancing its 70-year presence. Opening highlights include Hilton Antalya City Centre in 2028 with 254 rooms, DoubleTree by Hilton Istanbul Maçka this spring with 109 rooms, and Hilton Garden Inn Kocaeli Dilovası in 2027 with 104 rooms. Tapestry Collection hotels, Gist Istanbul and Hotel Istanbul Sisli, will open in 2027 and 2028, respectively. Hilton's lifestyle portfolio will see continued growth in 2025.
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IHG’s Vignette Collection Reaches 10 Open Hotels in Greater China

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  • 3 February 2026
🏨 Shanghai – In 2023, IHG Hotels & Resorts celebrated the milestone of 10 Vignette Collection hotels open in Greater China since its launch in 2021. The brand focuses on luxury and lifestyle, offering personal, memorable stays that reflect the character of their destinations. With projects like Palm Springs Hotel Chengdu and TFT Chongqing, these hotels personalize experiences and support community and environmental initiatives, promising more expansion in the region.
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Shoulder seasons challenge peak periods as year-round hotel demand strengthens in 2025: SiteMinder

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  • 3 February 2026
📅 In 2025, SiteMinder's report shows hotel arrivals beyond peak periods increased, with 65% of markets seeing less concentration in their busiest months. Room rates rose in 70% of markets, averaging US$194. Major peak periods in Italy, Spain, Portugal, and Thailand saw less concentrated arrivals, indicating a shift in booking behavior. Asian travel, particularly from China and India, surpassed pre-pandemic levels. Expedia Group led North American bookings, and the average booking lead time extended to 32.15 days.
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Everhome Suites Expands Footprint with Openings in Texas and Kentucky and New Jersey, Crossing the 25th Property Milestone

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  • 3 February 2026
🏨 Everhome Suites hits 27 properties with new openings in Texas, Kentucky, and New Jersey. In October 2025, San Antonio, TX, opened at 619 N Hunt Lane, while Bowling Green, KY, started in November 2025 at 1699 Charlie Court. Somerset, NJ, followed in late December 2025 at 1860 Easton Avenue. These expansions enhance Choice Hotels' extended-stay footprint, meeting increasing demand with modern, apartment-style accommodations.
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  • 3 min

AMANO Group Completes Rapid Digital Transformation with Mews, Redefining Hospitality Across its Entire Portfolio

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  • 3 February 2026
💻 February 3, 2026 - Berlin: AMANO Group, with 12 hotels in major cities and 1,300 rooms, completed a digital transformation using Mews. The rollout, one property per week, centralizes operations, reducing administrative workload by 85%. The transformation, completed by July 2025, includes online check-in and digital keys, enhancing guest experience. AMANO plans to double its portfolio in three years. Mews serves 15,000 customers across 85 countries, named Best PMS and POS multiple times.
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The Inn at Sundance Mountain Resort Celebrates Opening

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  • 3 February 2026
🏖 Today, Sundance Mountain Resort in Utah opens the Inn at Sundance Mountain Resort, a 63-room ski-in/ski-out hotel designed by BSA Architects. Situated by the Outlaw Express lift, the Inn features Scottish and Western design influences with interiors by Fettle Design. Amenities include a ski valet, a gallery, and a lounge offering a European breakfast and alpine tapas. The resort will add 60 acres of terrain and a new lift by the 2026-27 season.
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  • 2 min

Travel Industry to Congress: End Shutdowns That Punish Workers and Disrupt Americans

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  • 3 February 2026
🛫 Today, in Washington, D.C., the House is set to vote on a government funding package. The previous 2025 shutdown cost the economy $6 billion, disrupting over 6 million passengers. Air traffic controllers and TSA officers worked without pay, straining aviation. The House must act to prevent disruptions. Key proposals, H.R. 6086 and S. 1045, would ensure payment during shutdowns and have bipartisan support. The U.S. Travel Association represents the $1.3 trillion travel industry.
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  • 4 min

From Data Wrangler to Commercial Strategist: Can AI elevate the Revenue Manager’s Role?

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  • 3 February 2026
💻 In February 2026, 10 Minutes Hotels, France's top hospitality podcast, featured LodgIQ's AI Wizard during their global launch. The episode highlighted the industry's shift from data collection to strategic AI-driven decision-making. Focused AI transforms Revenue Managers into commercial strategists, saving hours daily by prioritizing tasks. For example, a €34 rate adjustment could boost occupancy by 12.4%. LodgIQ, based in Silicon Valley, integrates RMS, BI, and AI for seamless revenue management.
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  • 5 min

🦀 The Moltbook Effect on Hospitality: When AI Talks to AI – and No One Is in the Room

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  • 3 February 2026
🦀 Hospitality is witnessing a shift with the Moltbook Effect, where AI systems reshape asset evaluations by machine-generated narratives. This machine-to-machine interaction influences rankings and decisions in the human economy. AI narrative governance is vital to manage valuation growth, as machines interpret data with mutual reinforcement, risking misalignment. Owners must govern AI-level sentiment to prevent valuation memory issues. Pertlink Limited, an IT consultancy in Hong Kong, helps the hospitality industry navigate these technologies since October 23, 2000.
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  • 4 min

IHG Strengthens UK Presence with Four Hotel Agreements across Garner and voco Brands

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  • 3 February 2026
🏨 IHG Hotels & Resorts, a leading hotel company, announces the opening and signing of four new properties with Fairview Hotels in the UK: voco London – Bloomsbury, Garner Hotel Lincoln, Garner Hotel Rotherham East, and Garner Hotel Chesterfield North. Adding over 380 rooms to IHG’s UK pipeline, these sites enhance IHG’s footprint. Voco London – Bloomsbury will open mid-2026. Garner Hotel Rotherham East is operational since January 2025, while Lincoln and Chesterfield North will open February 2026.
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    Less Noise, Better Focus: Why Generative AI Is Finally Changing Revenue Management
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