Soft branding emerges as third alternative
The soft-brand movement has come a long way since its early days and has become a strong and exciting trend for both investors and consumers Aug 27, 2024 Soft-branded hotels…
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Warning of Booking.com holiday home ‘scams’
Travelers say they were forced to pay for new accommodation, or ended up sleeping in their car, after paying for lets on Booking.com that ‘don’t exist’ Aug 27, 2024 Hundreds…
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TikTok publishes 2024 Holiday Marketing Guide
The latest edition of their Holiday Shopping Guide is packed with statistics and insights to help you plan your holiday marketing campaigns Aug 27, 2024 TikTok’s 16-page “Holidays For You”…
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Do’s and don’ts of using AI to plan your travel
The rules around AI and travel advice are the same as they are everywhere else: Generative AI can be an impressively helpful tool, but it’s not something to rely on…
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How it all went wrong for tourism
The travel industry is currently out of control, engaging in a “race to the bottom” that is changing how locals perceive the influx of visitors into their communities Aug 26,…
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AmexGBT takeover of CWT could hike prices and worsen service
The UK’s antitrust regulator began investigating whether the deal would lead to a “significant lessening of competition” in the market Aug 26, 2024 American Express Global Business Travel (GBT), the…
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The new way to sell hotel rooms to business travelers
Hotel groups are betting that offering more personalized options through direct channels will attract business travelers and corporate clients Aug 26, 2024 Some hotel executives believe they can attract more…
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Accor looks to the future of business travel
The company has joined forces with travel managers from 17 leading corporations to establish the Accor Global Leadership Council Aug 26, 2024 The GLC brings together experienced professionals from various…
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Hotels top choice for travelers in Europe
A 2024 survey by Booking.com found that hotels are the most popular choice of accommodation for vacationers from Europe’s leading economies Aug 26, 2024 Spanish travelers were most likely to…
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Hospitality retail technology aims to deliver the “ultimate guest experience”
Hotel guests are now turning to retail platforms in the same way they once relied on a hotel concierge in the pre-digital era for recommendations on activities, restaurants and more…
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