Banks move into the heart of hotel distribution
💳 Dec 12, 2025: Banks are transforming travel distribution by controlling transactions via digital wallets and apps. They integrate payments and AI, challenging traditional hotel channels like OTAs and metasearch. Hotels risk being bypassed as bank platforms embed bookings directly into apps. This shift impacts demand, loyalty, and distribution costs. Banks offer secure, bookable inventory, wielding power through financial risk management, unlike traditional intermediaries. Hotels must strategize to manage new bank-driven distribution channels.
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