Automatic - 10 Minutes News for Hoteliers - Page 52

Google’s PMax gets smarter for hotels, working alongside Hotel Ads

📱 Dec 1, 2025: Google’s PMax, an automated campaign tool, complements Hotel Ads, but doesn’t replace them. PMax requires creative assets for full-funnel reach, while Hotel Ads capture direct bookings with real-time pricing. Automation in PMax may lead to brand cannibalization and less control. Google is improving transparency with search term reporting and negative keywords. PMax supports awareness and retargeting, but Hotel Ads are crucial for conversion. Smart marketers use both strategically to balance awareness and direct bookings.

AI’s growing role in hotel revenue strategy

💰 Dec 1, 2025, hotels globally are leveraging AI for revenue management. Gen AI optimizes pricing by analyzing data in real-time, outperforming traditional methods. 🌐 It enhances personalization, automates tasks, and improves forecasting accuracy. Over 50% of revenue managers' time on nonrevenue tasks is reduced, boosting operational efficiency. While AI excels in data processing, human judgment remains crucial in complex scenarios. A structured approach is vital for successful AI adoption, emphasizing training and integration.

6 min

Big shifts in global planner sourcing for meetings and events

📅 Surveying 1,650 planners globally, Cvent highlights 2026 trends. Only 70% foresee growth in in-person events (down from 90%). AI usage rises, with 75% leveraging it for venue selection and data analysis. Event costs are expected to increase by up to 20%. Planners spend 6-10 hours on tech for each event. 96% use online RFP tools. Transparency, flexible venues, and strong vendor relationships are essential amid staffing challenges, as planners prioritize unique, engaging experiences.

3 min

INNSiDE Elounda: Opening May 2026 – a New Era of Hospitality Arrives in Crete

🌴 INNSiDE Elounda, a 5-star resort by Zeus Hotels, opens May 1, 2026, in northeastern Crete. Located 5 minutes from Elounda and 10 minutes from Plaka, it offers 86 rooms, including 18 with private pools. Dining options include two à la carte restaurants featuring dishes by Chef Lefteris Soultatos. The resort is eco-friendly, pet-friendly, and offers amenities like a fitness space and outdoor yoga. Nearby attractions: Spinalonga, Knossos Palace, and the Heraklion Archaeological Museum.

3 min

The Oberoi Group Announces the Opening of The Oberoi Rajgarh Palace, Khajuraho

🏨 The Oberoi Group unveiled The Oberoi Rajgarh Palace in Khajuraho, a 350-year-old restored palace on a 76-acre estate. Located near Panna National Park and Khajuraho's UNESCO temples, it has 65 rooms, including suites with private pools. Dining venues like Maanya and Neerangan offer regional cuisine and lake views. The spa features treatments overlooking the lake. Sustainable practices include solar power and water recycling. Banquet spaces host up to 200 guests, blending royal heritage with natural beauty.

3 min

Leadership Change as a Catalyst for Innovation in Hospitality

🏠 In a study of 70 publicly listed hospitality firms in the US and UK over 10 years, outsider CEOs drive more strategic innovation post-transition than internal successors. Older CEOs, with industry experience, are linked to innovation, challenging age-related assumptions. Family-owned firms support innovation post-leadership change, while institutional investor-led firms focus on stability. Gender disparities persist, with only 37 of 620 firm-years led by women. Leadership transitions offer strategic renewal opportunities, especially with external appointees.

1 min

Hilton Strenghtens Its Presence in the Paris Region with the Signing of the DoubleTree by Hilton Paris Boulogne

🏨 Hilton, January 2026, Boulogne-Billancourt, Paris: Hilton's rapid expansion in France includes the upcoming DoubleTree by Hilton Paris Boulogne. Located strategically near Roland-Garros and Parc des Princes, the hotel will feature 170 rooms, a restaurant, bar, and fitness area. With 550 m² of MICE space, it will accommodate up to 220 people. This transformation from the former Radisson Blu Paris Boulogne will enhance Hilton's presence in the region.

Vivanta Aluva, Kochi Opens Its Doors

🏨 Indian Hotels Company (IHCL) announced the opening of Vivanta Aluva, Kochi in Kerala, featuring 92 rooms inspired by Kochi's Chinese fishing nets. Located in Aluva, Kerala’s second-largest town in Greater Kochi, guests enjoy dining at Mynt, The Ace, and Swirl, along with a rooftop pool, spa, and fitness centre. With this addition, IHCL now has 22 hotels in Kerala, including 6 under development. Address: NH Main Road, Thottakkattukara, Aluva, 683108, India.

IHCL Steps into Nadiad with Its SeleQtions Brand

🏨 Indian Hotels Company (IHCL) has opened Boulevard9, Nadiad - IHCL SeleQtions in Gujarat, a retreat featuring 108 rooms on seven acres, blending modern comfort and Gujarati culture. Guests enjoy regional cuisine at restaurant Navras, and amenities include a gym, spa, pool, and meeting rooms. Boulevard9 enhances IHCL's presence in Gujarat, now with 39 hotels, including 17 in development. Located in Nadiad, known for its spiritual and cultural heritage, this resort offers a picturesque setting for various events.

3 min

Hotel Operator Launches AI Toolkit Broadening Information Access for Guests and Staff

💻 Langham Hospitality Group introduces three AI agents in 2023 to enhance guest experiences and operational efficiency across its 31 hotels globally. The AI toolkit includes the Experience Agent, Knowledge Agent, and Insight Agent, offering multilingual support, employee guidance, and real-time analytics, respectively. The Group operates in Asia, Europe, North America, and the Middle East, continuing its tradition of innovation since opening The Langham, London in 1865, with modern updates like smart check-ins and property management systems.

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