Hotels.com forecasts event-driven travel demand spike in 2026
📅 Jan 23, 2026: Global events in 2026 are reshaping hotel search behavior. Key drivers include the August solar eclipse and major sports finals, leading to increased hotel search activity. High-profile events are concentrating bookings in specific locations, with Route 66's centennial and concert tours boosting demand. Host cities see higher nightly rates and tighter availability. Hotels that strategize early on pricing and inventory are expected to benefit from these trends. Source: Hotels.com.
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