Tripadvisor faces growing competitive and financial pressure
🛰️ Tripadvisor faces challenges with slowing growth as of January 19, 2026. The company reports low single-digit revenue growth and declining bookings, while competitors like Expedia, Booking Holdings, and Airbnb gain market share. Restructuring plans aim to improve margins, but struggle against demand and brand relevance issues. Despite growth in the Viator segment, high cancellation rates and competition limit gains. Diminishing adjusted EBITDA margins further pressure profitability, impacting Tripadvisor's investment appeal.
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