Automatic - 10 Minutes News for Hoteliers - Page 78

8 min

GHT Hotels automates 89% of enquiries and generates €733,000 in revenue with HiJiffy’s AI chatbot

🏨 GHT Hotels, a prominent hotel group on the Costa Brava and Costa del Maresme, partnered with HiJiffy in 2021 to enhance customer service through AI. As of 2024, results include managing 21,526 conversations, with 89% automated, achieving an 84% CSAT score. Direct bookings rose by 259% through the AI Booking Assistant, generating €733,000 in 2024 alone. Operational improvements include 24/7 AI support and detailed data insights, boosting efficiency and guest satisfaction.

3 min

Hotel Sales Training Designed for Modern Buyers Launches Today

💰 Lure Agency and Celeste Berke Knisely launched "Sales on Tap" for hotel group sales professionals in Boulder and Denver, CO. This modern social-selling community targets declining RevPAR and competitive RFPs by offering ongoing training, live coaching, and peer support. Features include a QuickStart program, on-demand modules, and live coaching for real-world scenarios. Available at no cost, it aims to enhance visibility and control demand. Co-founders Cory Falter and Susan Tucker emphasize modern, actionable skills.

3 min

Mehr Consultancy Partners with Inn-Flow to Power Growth, Accountability and Real-Time Financial Visibility Across Expanding Hotel Portfolio

📈 Mehr Consultancy, a Texas-based hotel management firm, expanded its partnership with Inn-Flow in October 2024. Initially piloted in 3 hotels, the collaboration now includes its 37-hotel portfolio across 14 states, encompassing 3,600 rooms under brands like Hilton and Marriott. The partnership enhances real-time financial visibility and operational efficiency using Inn-Flow’s unified accounting and payroll system, enabling Mehr to maintain profitability and transparency as it scales.

2 min

Three Sustainability Blind Spots You Can Tackle in 2026

📈 By late 2025, hotels have addressed visible sustainability efforts, but key impacts remain in construction, supply chains, and guest travel. Hotels should focus on low-carbon materials and supply-chain emissions disclosures. GCSTIMES, since 2011, leads in sustainable solutions, operating in over 140 countries from centers in China, the US, UAE, France, and Australia. They provide services to over 100,000 international hospitality groups to support low-carbon goals through technology and innovation.

1 min

How marketers can inspire traveler wanderlust with emotion and authenticity

🌍 Nov 19, 2025, Expedia's “Science of Wanderlust” study reveals video is nearly three times more influential than photos in travel decisions. Authentic, narrative-driven videos build trust across generations. While AI-generated content is only 41% effective alone, it excels when paired with human oversight, especially for planning tools. Emotive influencer videos appeal to Gen Z, while Boomers prefer guidebook-style content. Emphasizing narrative clarity and authenticity drives decision-making.

1 min

Amex GBT sees steady 2026 airfares across North America

✈️ Nov 19, 2025, American Express Global Business Travel anticipates 2026 airfares to mirror 2025, with steady prices in North America and notable rises on Middle East and European routes. North American fares remain flat, with airlines focusing on premium offerings. Notably, Middle East business class fares are expected to see the highest global increases. European business fares will rise, particularly on intra-Europe and Europe–Asia routes. Within Asia, business class fares increase, while economy fares dip slightly.

4 min

Define your hotel before AI does it for you

📚 Nov 19, 2025: By 2026, AI systems act as the first “guest” evaluating hotels, impacting their online identity. If hotels lack clarity, AI fills the gaps, leading to potential misclassification. An Authority Page serves as a “source-of-truth” for AI, defining your hotel's offerings and target audience. Precise hotels see better demand and representation. To build an Authority Page, use a stable URL, clear statements, structured lists, and update regularly to prevent AI misinterpretation.

4 min

Why Google is pulling ahead of OpenAI in agentic travel

🗺️ Nov 19, 2025, Google enhances its travel services with Gemini updates, integrating flight and hotel booking directly into its chat interface. With access to its vast data ecosystem across Search, Maps, and more, Google leads in shaping travel intent, while OpenAI lacks necessary infrastructure for transactions. Google's deep integration makes travel planning seamless, affecting hotel distribution by moving decision-making upstream. OpenAI excels in creativity but lacks the commerce capabilities Google possesses.

1 min

Google’s trip-planning AI is redefining how guests choose hotels

🌎 Nov 19, 2025, Google introduces an AI trip-planning tool that reshapes hotel discovery by creating full itineraries from a single prompt, integrating hotel suggestions early. This tool, part of Google’s Canvas, broadens Google's global reach, compressing traditional booking methods. AI-generated plans reduce the need for manual research, affecting brand visibility. Hotels must enhance their online presence on Google with accurate content and strong profiles to be recommended effectively by Google’s AI.

1 min

UK regulators crack down on “from” price claims in hotel advertising

📑 Nov 19, 2025, UK: The Advertising Standards Authority banned ads from Booking.com, Accor, Travelodge, and Hilton. Their “from” price claims were misleading due to limited availability. Booking.com and Hilton failed to provide evidence of room availability at advertised rates. Accor and Travelodge offered prices valid only on specific dates. The ASA emphasized the need for clear disclosure of limited-availability prices, rejecting Booking.com's dynamic pricing defense.

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