amaialopez

📈 Grupo Camino Real, a Mexican hotel chain, implemented a new digital strategy with Google Ads to tackle high competition from online travel agencies. Over a year and a half, they increased direct sales by 7% and total sales by 9.9%. Their efforts led to an 83% revenue increase and achieved a 9x return on ad spend. Strategic guidance from Mirai and Google's Performance Max and Demand Gen tools played crucial roles in these results.