8 Signs Your Hotel’s Outdated Tech Is Costing You Guests
Imagine your guest, Sarah, arriving at your hotel after a long trip. She’s eager to drop her bags and relax in her room. However, as she nears the front desk,…
Share
Posts by author
Anders Johansson
133 posts
SWOT Analysis: The Case for Abolition vs. Radical Reform
In strategy sessions, the SWOT analysis—comprising Strengths, Weaknesses, Opportunities, and Threats—is a standard tool in business plans and marketing. However, it often results in vague, generic statements, such as “strong…
Share
Driving Portfolio Profitability by Mastering the Guest Journey
It’s a scene that plays out in hotel conference rooms around the world. The monthly performance meeting begins. The Revenue Manager presents a detailed report showing strong RevPAR and a…
Share
Stop Trying to Be Everything to Everyone: Focus for Hotel Success
With a steady growth in travel and tourism, the demand for overnight accommodation is soaring. It is hard not to make a profit if you own a hotel. The doors…
Share
Stop Selling Rooms. Start Selling Your Destination.
In hospitality, we should be obsessed with the guest journey and map every touchpoint, from the first click on our website to the final checkout. But what if we’re starting…
Share
The Hotelier’s Dilemma: Why Chasing Occupancy Is Killing Your Profit
The unofficial motto of the hotel industry has been “heads in beds.” The pursuit of 100% occupancy has been the ultimate goal, a benchmark for success that drives pricing, marketing,…
Share
How AI Can Revolutionize the Hotel Guest Journey
Delivering a personalized and seamless guest experience is no longer a luxury—it’s possible with some help from AI. Hoteliers are inundated with data and face ever-increasing guest expectations, making it…
Share
AI in Hospitality: Which Level of Intelligence Does Your Hotel Need?
The buzz around Artificial Intelligence is impossible to ignore. If you’re in the hotel industry, you’re likely hearing about AI constantly. There is a palpable pressure to adopt these new…
Share
Young Talents: Do Not Believe In These 3 Outdated Misconceptions
As a hotelier, you’re in a busy, demanding industry, always looking to improve performance and guest satisfaction. It’s easy to rely on ‘tried-and-true’ principles that have guided hotel management for…
Share
Still Using Dial-Up in an AI World?
In an era where new technologies like ChatGPT can capture the imagination of millions and amass 100 million users in mere weeks, the hotel industry often seems to be operating…
Share