Anders Johansson

📈 Hotel leaders face internal friction due to data chaos, causing flawed decision-making. Disconnected systems like PMS, M&E, RMS, and POS create data silos. A true Hotel BI platform resolves these issues through automated, multi-source data integration, interactive dashboards, and forward-looking analysis. It empowers leadership, commercial teams, and operations with comprehensive insights for proactive strategy and improved guest satisfaction. Adopting a unified BI platform fosters organizational alignment, turning data into a critical asset for sustainable profitability.

🏨 The article outlines a five-stage action plan to enhance the guest experience: ATTRACT, CAPTURE, PREPARE, DELIVER, and REVIEW. It emphasizes using cross-functional "pods" for each stage: Storytelling, Conversion, Experience, and Loyalty. Key metrics include brand search volume, direct booking share, pre-arrival upsell revenue, TRevPAR, and Customer Lifetime Value. Success relies on leadership, technology, and talent, focusing on data-driven decisions and AI to optimize and personalize guest interactions. The goal is seamless guest journeys for long-term profitability and loyalty.

💻 Revenue managers, September 2025, AI revolutionizes tasks by automating competitor rate checks, report generation, and inventory updates. The focus shifts to strategic planning with Total Revenue Management, leveraging BI tools for profitability and guest-centric management. By utilizing AI tools like Gemini and ChatGPT, managers can innovate and integrate technology with hotel strategies. Emphasis on storytelling, leadership, and creative problem-solving remains key. Future-proofing involves embracing AI to transition from tactical to strategic roles.

🏨 Explore the five critical phases of a hotel guest journey—Attract, Capture, Prepare, Deliver, and Review—to build a distinct atmosphere. Mega-brands use big data for precise targeting, while independents leverage authentic stories. Global chains like Marriott and Hilton employ sophisticated CRM and loyalty ecosystems, ensuring efficiency and consistency. Independents focus on personal connections and authenticity. Success lies in crafting experiences that transform first-time guests into loyal community members.

📈 Hotel revenue managers, marketers, and sales leaders face routine tasks that might soon be automated, risking job redundancy. Emphasizing the need for transformation, the article outlines a plan for transitioning from transactional to visionary roles. By leveraging Hotel Business Intelligence platforms, teams can automate data tasks, freeing time for strategic initiatives like targeting remote work trends, enhancing local events engagement, and exploring new high-value booking channels. The shift promises improved revenue, guest satisfaction, and a competitive edge.