Anders Johansson

Relying on gut feelings, fragmented spreadsheets, or generic business tools isn’t enough anymore. Winning demands data-driven decisions integrated across your commercial teams and, crucially, forward-looking. The gap between data-savvy hotels…

Hotels lack transparency and awareness of the accurate customer acquisition costs, which has fueled a common misconception: “Independent hotels can’t compete with OTAs for direct bookings.” In reality, that belief…

Most hotels rely on outdated metrics that only track the physical meeting space—how many rooms are booked or the total square footage occupied. But these numbers can be deceiving. You…